Regional E-commerce Manager

Confidential; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Confidential is seeking an experienced Regional E-commerce Manager to drive social commerce and brand initiatives across Southeast Asia, strengthening online presence and data-driven marketing strategies.

The role partners with agencies, markets, and sales teams to optimize campaigns across Shopee, Lazada, TikTok Shop, and other platforms, delivering measurable growth in GMV and ROAS while enhancing brand equity.

Qualifications

• Bachelor's degree in Business, Marketing, or related discipline.
• Minimum of 4 years of e-commerce marketing experience in FMCG or digital agencies.
• Experience leading regional e-commerce marketing initiatives across Southeast Asian markets.
• Strong understanding of GMV, ROAS, conversion rate and traffic drivers.
• Analytical mindset to interpret performance dashboards and translate insights into actions.
• Strong stakeholder management across regional and local teams.

Responsibilities

• Manage external digital marketing agencies to execute online advertising campaigns and monitor KPI performance.
• Develop and implement e-commerce brand strategies across Shopee, TikTok Shop, and Lazada.
• Create and oversee digital content reflecting the brand across social media, e-commerce, and video.
• Collaborate with e-commerce and customer marketing teams to boost social media engagement and loyalty.
• Lead FOCO campaigns and e-commerce shopping festival activations for visibility and engagement.
• Build partnerships with KOLs, KOS, and KOCs to expand reach and credibility.
• Track campaign performance and use insights to optimize future initiatives.

Skills

E-commerce marketing

Analytics

Stakeholder management

Education

Bachelor's degree in Business/Marketing

Job description

We are seeking an experienced Regional E-commerce Manager to join a leading global FMCG organization and drive social commerce and brand initiatives across key e-commerce platforms. This role will be responsible for strengthening online brand presence, increasing consumer engagement, and supporting business growth through data-driven digital marketing strategies across multiple Southeast Asian markets.

Key Responsibilities

• Manage and collaborate with external digital marketing agencies to execute online advertising campaigns, including Onsite Ads, CPAS, and other media initiatives, while monitoring performance against key KPIs.
• Develop and implement e-commerce brand strategies across platforms such as Shopee, TikTok Shop, and Lazada, ensuring alignment with overall brand objectives and positioning.
• Create and oversee compelling digital content that reflects the brand's identity across social media, e-commerce, video, and other digital channels.
• Partner with e-commerce and customer marketing teams to strengthen social media engagement, enhance brand awareness, and foster customer loyalty.
• Lead the planning and execution of brand-focused FOCO campaigns and e-commerce shopping festival activations to maximize visibility and engagement.
• Build and manage partnerships with Key Opinion Leaders (KOLs), Key Opinion Sellers (KOS), and Key Opinion Consumers (KOCs) to expand reach and enhance brand credibility.
• Track campaign performance through analytics and reporting, using insights to optimize future marketing initiatives and improve results.
• Collaborate with sales and e-commerce stakeholders to analyze sales performance, market share trends, and product performance, supporting data-driven business decisions and competitive positioning.
• Work closely with regional and local market teams to ensure consistent execution of e-commerce and social commerce strategies across Southeast Asia while adapting to individual market needs and consumer behaviors.

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline.
• Minimum of 4 years of e-commerce marketing experience within FMCG companies, digital marketing agencies, or e-commerce platforms.
• Experience managing or supporting regional e-commerce marketing initiatives across Southeast Asian markets, with a strong understanding of market nuances and platform ecosystems.
• Proven success in digital marketing execution and e-commerce campaign management.
• Strong understanding of key e-commerce performance metrics, including GMV, ROAS, conversion rates, and traffic drivers.
• Analytical mindset with the ability to interpret performance dashboards and translate insights into actionable recommendations.
i>Strong stakeholder management skills with experience collaborating across regional and local teams.
• Ability to manage multiple markets and projects in a fast-paced, matrixed environment.