E-COMMERCE LEAD / ASSISTANT E-COMMERCE MANAGER

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 201,000; Full time

Job summary

Jobstreet Malaysia is seeking an E-Commerce Lead / Assistant E-Commerce Manager to drive growth across Brand.com / D2C and major marketplaces. The role spans traffic, merchandising, pricing, campaigns and profitability, with close collaboration across Warehouse, Marketing, Finance and Retail.

You should bring a 3–5 years (Lead) or 5–7 years (Assistant) track record in omni-channel e-commerce, strong platform experience (Shopee, Lazada, TikTok Shop, Shopify) and solid KPI discipline, plus a

Qualifications

• Bachelor’s degree in E-Commerce, Digital Marketing, Business or related field.
• 3–5 years’ experience for E-Commerce Lead or 5–7 years for Assistant E-Commerce Manager.
• Proven hands-on experience with Brand.com / D2C and marketplace platforms.
• Strong experience with Shopee, Lazada, TikTok Shop and Shopify.
• Solid understanding of e-commerce KPIs: GMV, Net Sales, Gross Profit, ROAS, AOV.
• Analytical and commercial mindset with strong Excel/data skills.
• Excellent communication and coordination abilities.
• Experience in retail, sports, fashion, lifestyle or consumer goods is advantageous.

Responsibilities

• Lead Brand.com / D2C and marketplace sales growth.
• Develop and execute monthly, quarterly and annual e-commerce plans.
• Drive GMV, net sales, gross profit, ROAS, and profitability.
• Manage product listings, pricing, promotions and campaigns.
• Oversee marketplace platforms (Shopee, Lazada, TikTok Shop).
• Coordinate digital marketing campaigns (SEO, CRM, KOL/influencer).
• Monitor e-commerce P&L, fulfilment costs and spend.
• Analyse performance data to inform decisions.
• Collaborate with Marketing, Retail, Merchandising and Finance.
• Identify opportunities to leverage AI and automation.

Skills

Analytical mindset

Excel analytics

Commercial acumen

Communication

Ownership

Education

Bachelor's Degree in business or related field

Tools

Shopify

Shopee

Lazada

TikTok Shop

Job description

E-COMMERCE LEAD / ASSISTANT E-COMMERCE MANAGER

We are looking for a highly driven and commercially minded E-Commerce professional to join our growing digital commerce team. This is more than a marketplace management role. You will play a key role in building, managing and scaling our mono and multi-brand e-commerce business across Brand.com / D2C, Shopee, Lazada, TikTok Shop and other digital channels. You will have the opportunity to influence the full e-commerce value chain — from traffic acquisition, online merchandising and conversion to fulfilment, customer experience and profitability.

Key responsibilities

• Lead and grow Brand.com / D2C and marketplace sales.
• Develop and execute monthly, quarterly and annual e-commerce sales strategies.
• Drive GMV, Net Sales, Gross Profit, Conversion Rate, AOV and overall profitability.
• Manage Brand.com website merchandising, product listings, pricing, promotions and campaign calendar.
• Manage Shopee, Lazada, TikTok Shop and other marketplace platforms.
• Plan and optimise digital marketing campaigns including paid media, SEO, CRM, KOL/KOC, affiliate and livestreaming.
• Monitor and manage e-commerce P&L, ROAS, platform fees, fulfilment costs and marketing expenditure.
• Analyse product and SKU performance, inventory turnover and sell-through.
• Work closely with Warehouse / 3PL teams to ensure efficient fulfilment and customer service.
• Monitor customer experience, reviews, returns and order performance.
• Prepare regular e-commerce performance reports and translate data into actionable business decisions.
• Work closely with Marketing, Retail, Merchandising, Finance teams to drive business growth.
• Identify opportunities to leverage AI, automation and technology to improve productivity and reduce operating costs.
• Continuously monitor competitors, market trends and emerging digital commerce opportunities.

About you

• Bachelor's Degree / Diploma in E-Commerce, Digital Marketing, Business, Marketing, Retail Management or related disciplines
• 3–5 years' relevant experience for E-Commerce Lead or 5–7 years' experience for Assistant E-Commerce Manager
• Proven hands-on experience managing both Brand.com / D2C and marketplace platforms
• Strong experience with Shopee, Lazada, TikTok Shop and Shopify or similar e-commerce platforms
• Good understanding of e-commerce commercial KPIs including GMV, Net Sales, Gross Profit, ROAS, Conversion Rate, AOV and Contribution Margin
• Strong analytical and commercial mindset with good Excel / data analysis skills
• Strong communication, coordination and problem-solving abilities
• Experience in retail, sports, fashion, lifestyle or consumer goods will be an advantage
• Opportunity to build and scale a multi-brands e-commerce business
• Exposure across Brand.com, D2C, marketplaces and digital marketing
• Opportunity to work with multiple leading sports and lifestyle brands
• Be part of a business transformation focused on digitalisation, automation and AI
• High level of ownership and opportunity to make a direct commercial impact
• Career growth opportunity towards E-Commerce Manager / Head of E-Commerce