Growth Manager

Vita Green; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

Vita Green is seeking a Growth Manager, SEA to accelerate its digital growth across Southeast Asia, focusing on marketplaces, paid media, D2C, CRM, social commerce, and influencer channels. You will own revenue growth through customer acquisition, conversion, retention, and profitability.

You will lead growth initiatives across SEA markets, with a strong emphasis on measurable results, data-driven decisions, and rapid experimentation to drive sustained business impact.

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or related discipline.
• 4–7+ years hands-on experience in digital growth, performance marketing, e-commerce, or related field.
• Proven experience driving measurable growth across SEA markets, particularly Singapore, Malaysia, or broader ASEAN.
• Strong hands-on knowledge of Shopee, Lazada, TikTok Shop, Shopify, Meta Ads, TikTok Ads, and Google Ads.
• Strong understanding of e-commerce and growth metrics including CAC, ROAS, CVR, AOV, LTV, GMV, and profitability.
• Strong analytical and commercial mindset with the ability to translate data into business decisions.
• Comfortable working independently, testing ideas quickly, and making decisions in a fast-moving environment.
• Experience working with influencers, affiliates, CRM, and social commerce is highly advantageous.

Responsibilities

• Drive SEA growth and commercial performance to increase revenue, market share, and profitability.
• Grow marketplaces like Shopee, Lazada, TikTok Shop through merchandising, pricing, promotions, and visibility.
• Lead performance marketing across Meta, TikTok, Google, and other digital channels.
• Develop D2C/Shopify growth and optimize conversion across the funnel from landing pages to checkout.
• Boost retention and lifecycle growth via CRM channels (Email, WhatsApp, SMS).
• Scale influencer, affiliate, and social commerce programs with measurable outcomes.
• Collaborate with KAMs and partners to unlock traffic, co-investment, and expansion opportunities.
• Develop localized growth strategies per SEA market and support regional expansion.

Skills

Growth marketing

SEA markets

Performance marketing

Digital analytics

Education

Bachelor's degree in Marketing or related

Tools

Shopee

Lazada

TikTok Shop

Shopify

Meta Ads

TikTok Ads

Google Ads

Job description

Vita Green is accelerating its expansion across Southeast Asia, with a strong focus on Singapore and Malaysia and growing opportunities across Vietnam and other regional markets.

We are looking for a Growth Manager, SEA to drive the next phase of our digital growth. Reporting to the International Business Director, you will own the day-to-day growth agenda across our e-commerce ecosystem, turning consumer insights and performance data into scalable revenue growth.

You will lead growth across marketplaces, paid media, D2C, CRM, social commerce, and influencer channels, with a strong focus on customer acquisition, conversion, retention, and profitability. This is a highly hands-on role for someone who enjoys moving quickly, testing new ideas, challenging assumptions, and directly influencing business results.

Key Responsibilities

1. SEA Growth & Commercial Performance

• Develop and execute growth initiatives to increase revenue, market share, customer acquisition, and profitability across SEA.
• Identify growth opportunities by market, channel, product, and customer segment.
• Own key growth metrics including Revenue, GMV, CAC, ROAS, Conversion Rate, AOV, LTV, and customer retention.
• Translate business and consumer data into clear actions and commercial recommendations.
• Continuously evaluate channel performance and reallocate resources towards the highest-impact opportunities.

2. Marketplace Growth

• Drive growth across Shopee, Lazada, TikTok Shop, and other relevant marketplaces.
• Develop marketplace strategies covering merchandising, pricing, promotions, search visibility, sponsored solutions, and campaign participation.
• Lead major commercial moments such as 9.9, 10.10, 11.11, 12.12, Payday and category campaigns.
• Work closely with marketplace partners and KAMs to unlock traffic, visibility, co-investment, and growth opportunities.
• Analyze competitor activity and marketplace trends to identify opportunities to gain market share.

3. Performance Marketing & Customer Acquisition

• Lead performance marketing across Meta, TikTok, Google, and other relevant digital channels.
• Develop and optimize acquisition strategies based on CAC, ROAS, conversion, customer quality, and LTV.
• Work with creative and content teams to develop localized campaigns and creative concepts for SEA consumers.
• Continuously test audiences, creatives, offers, channels, and campaign structures to identify scalable growth opportunities.
• Identify underperforming campaigns quickly and optimize or reallocate investment accordingly.

4. D2C & Conversion Optimization

• Drive growth across regional Shopify/D2C storefronts.
• Identify opportunities across the customer funnel, from landing page and product discovery through checkout and post-purchase.
• Lead A/B testing across landing pages, product pages, pricing, bundles, promotions, payment methods, and checkout journeys.
• Improve Conversion Rate and AOV while reducing customer drop-off throughout the funnel.

5. Customer Retention & Lifecycle Growth

• Develop strategies to increase repeat purchase and Customer Lifetime Value.
• Build and optimize lifecycle journeys across Email, WhatsApp, SMS, and other CRM channels.
• Develop customer segmentation and personalized campaigns based on purchasing behavior.
• Identify opportunities for cross-sell, upsell, replenishment, bundles, and loyalty initiatives.

6. Influencer, Affiliate & Social Commerce

• Build and scale relationships with SEA creators, micro-influencers, affiliates, and social commerce partners.
• Develop UGC and creator-led strategies that can be leveraged across organic and paid channels.
• Identify high-performing creators and content formats and scale them based on commercial performance.
• Measure influencer and affiliate contribution based on measurable business outcomes rather than reach alone.
• Build a culture of test, learn, and scale across SEA markets.
• Use GA4, marketplace analytics, advertising platforms, and internal sales data to identify growth opportunities.
• Develop hypotheses, run experiments, evaluate results, and scale successful initiatives.
• Conduct regular performance reviews and clearly communicate insights, opportunities, and recommended actions to senior management.
• Establish clear performance benchmarks and continuously improve the efficiency of the growth engine.

8. Regional Market Development

• Develop localized growth strategies based on the unique consumer behaviors, competitive landscape, and maturity of each SEA market.
• Support expansion into new markets by evaluating channel opportunities, consumer demand, platform dynamics, and go-to-market requirements.
• Balance regional scalability with local market relevance.

What We're Looking For

• Bachelor's degree in Marketing, Business, E-Commerce, or a related discipline.
• 4–7+ years of hands-on experience in digital growth, performance marketing, e-commerce, or a related field.
• Proven experience driving measurable growth across SEA markets, particularly Singapore, Malaysia, or broader ASEAN.
• Strong hands-on knowledge of Shopee, Lazada, TikTok Shop, Shopify, Meta Ads, TikTok Ads, and Google Ads.
• Strong understanding of e-commerce and growth metrics including CAC, ROAS, CVR, AOV, LTV, GMV, and profitability.
• Strong analytical and commercial mindset with the ability to translate data into business decisions.
• Comfortable working independently, testing ideas quickly, and making decisions in a fast-moving environment.
• Strong understanding of SEA consumer behavior and digital commerce trends.
• Experience working with influencers, affiliates, CRM, and social commerce is highly advantageous.