Product Lead, Retail Banking & Payments

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 300,000 - 600,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a seasoned Product Leader to own the strategy and roadmap for the retail CASA suite, including savings and debit products. You will work cross-functionally to optimize acquisition, onboarding, and revenue growth across branches and digital channels.

The role emphasizes analytical rigor, leadership of junior PMs, and deep knowledge of retail deposits, card schemes, and BN Malaysia regulations.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Statistics, Data Analytics, or a related field.
• 6–10+ years of proven product management experience in Retail Banking, Consumer Deposits, Debit Cards, or Consumer Payments.
• High analytical fluency; comfortable interpreting SQL/BI dashboards, cohort analysis, and customer segmentation to drive commercial growth.
• Strong grasp of retail deposit economics, card schemes, payment rails (Apple Pay, FPX, card networks), and Bank Negara Malaysia (BNM) regulations.
• Experience utilizing Design Thinking to build customer journeys and mentoring junior product managers.

Responsibilities

• Product Strategy & Roadmap: Lead and enhance the retail CASA suite and build modern value propositions across FX travel and multi-currency wallets.
• Analytics-Driven Acquisition: Leverage LTV, CPA, and response analytics to optimize acquisition across branches, digital channels, and ecosystem partners.
• Customer Primacy & Early Vintage Management: Analyze Month 1 to Month 6 vintage cohorts; deploy onboarding journeys that drive salary crediting, recurring billings, and initial funding.
• Debit Cards & Modern Payment Rails: Define and scale the lifestyle debit card portfolio and integrated digital payment solutions (Apple Pay, UnionPay, cross-border remittance, and other wallets).
• Cross-Functional Leadership: Guide and mentor product executives and managers with Digital Banking, Marketing, Segment, Compliance, and Operations.

Skills

Analytical mindset

Leadership

Industry knowledge

Education

Bachelor’s degree in Business/Finance/Economics/Statistics/Data Analytics

Tools

SQL

BI dashboards

Job description

Hong Leong Bank Berhad is seeking a seasoned Product Leader to own the strategy and roadmap for the retail CASA suite, including savings and debit products. You will work cross-functionally to optimize acquisition, onboarding, and revenue growth across branches and digital channels.

The role emphasizes analytical rigor, leadership of junior PMs, and deep knowledge of retail deposits, card schemes, and BN Malaysia regulations.