Product Lead – Retail SME Deposits & Ecosystems

HLB; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks an experienced product leader to drive the roadmap for business CASA, cash management, and cross-border settlements for micro-SMEs. You will own the digital onboarding funnel, optimize merchant payments ecosystems, and work with compliance to ensure AML/KYC adherence.

The role requires 6–10+ years in related areas, strong analytical skills, and a proven ability to translate business needs into practical banking features across channels and platforms.

Qualifications

• Bachelor’s degree required or equivalent in business, finance, or related field.
• 6–10+ years in product management, channel strategy, or commercial portfolio management in Retail SME Banking, Business CASA, or Merchant Payments / Cash Management.
• Strong understanding of non-individual business onboarding, SSM registry verification, and corporate KYC/AML requirements.
• Ability to work with funnel analytics, merchant settlement streams, and sales conversion metrics.
• Experience collaborating with merchant acquiring teams, digital marketplaces, or fintech platforms to translate pain points into banking features.

Responsibilities

• Define and execute the product roadmap for business operating accounts, foreign currency vendor settlements, and cash management solutions for micro-SMEs and growing commercial entities.
• Own the digital onboarding funnel for business entities (instant SSM/BRN registry checks, e-KYC) to maximize conversion rates and reduce turnaround times.
• Partner with Merchant Acquiring teams to position CASA products as primary daily settlement accounts for POS terminals, DuitNow QR merchants, and e-commerce platforms.
• Utilize cohort analytics, initial balance funding rates, and 60-day transaction velocity to optimize sourcing channels.
• Design targeted liquidity and retention programs, including supplier payment tools and spend-based incentives.
• Collaborate with Compliance, Operations, Digital Banking, and Marketing to ensure AML/KYC and governance compliance.

Skills

Product management

Channel strategy

Commercial portfolio management

Analytical literacy

Business onboarding knowledge

Education

Bachelor’s Degree in Business Administration, Banking, Finance, Economics, Statistics, or related discipline

Job description

Key Responsibilities

• Non-Individual CASA & Product Strategy: Define and execute the product roadmap for business operating accounts, foreign currency vendor settlements, and cash management solutions tailored for micro-SMEs and growing commercial entities.
• Digital Onboarding & Straight-Through Processing (STP): Own the digital application funnel for business entities (instant SSM/BRN registry checks, e-KYC), identifying drop-off bottlenecks to maximize conversion rates and reduce turnaround times.
• Merchant Acquiring & Ecosystem Synergies: Partner with Merchant Acquiring teams to position our CASA products as the primary daily settlement account for POS terminals, DuitNow QR merchants, and e-commerce platforms.
• Channel Performance & Quality Auditing: Utilize cohort analytics, initial balance funding rates, and 60-day transaction velocity to optimize sourcing channels (direct deposit sales forces, branch networks, and digital partner funnels).
• Liquidity & Retention Programs: Leverage merchant cash flow analytics to design targeted float-building propositions, including supplier payment tools, ad-spend cash-back incentives via business debit cards, and tiered operating yield features.
• Cross-Functional Collaboration & Governance: Work closely with Compliance, Operations, Digital Banking, and Marketing to ensure strict adherence to BNM regulations, AML/KYC standards, and company statutory governance.

What We Are Looking For

• Education: Bachelor’s Degree in Business Administration, Banking, Finance, Economics, Statistics, or a related discipline.
• Experience: 6–10+ years of product management, channel strategy, or commercial portfolio management experience in Retail SME Banking, Business CASA, or Merchant Payments / Cash Management.
• Business Onboarding Knowledge: Strong understanding of non-individual business structures, SSM registry verification, company secretary documentation, and corporate KYC/AML requirements.
• Analytical Literacy: Demonstrated ability to work with funnel analytics, merchant settlement streams, and sales conversion metrics to drive commercial balance growth.
• Ecosystem & Design Thinking: Proven track record of collaborating with merchant acquiring teams, digital marketplaces, or fintech platforms to translate everyday business pain points into intuitive banking features.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.