Product Lead - Everyday CASA & Payments

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 300,000 - 600,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a seasoned Product Leader to own the strategy and roadmap for the retail CASA suite, including savings and debit products. You will work cross-functionally to optimize acquisition, onboarding, and revenue growth across branches and digital channels.

The role emphasizes analytical rigor, leadership of junior PMs, and deep knowledge of retail deposits, card schemes, and BN Malaysia regulations.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Statistics, Data Analytics, or a related field.
• 6–10+ years of proven product management experience in Retail Banking, Consumer Deposits, Debit Cards, or Consumer Payments.
• High analytical fluency; comfortable interpreting SQL/BI dashboards, cohort analysis, and customer segmentation to drive commercial growth.
• Strong grasp of retail deposit economics, card schemes, payment rails (Apple Pay, FPX, card networks), and Bank Negara Malaysia (BNM) regulations.
• Experience utilizing Design Thinking to build customer journeys and mentoring junior product managers.

Responsibilities

• Product Strategy & Roadmap: Lead and enhance the retail CASA suite and build modern value propositions across FX travel and multi-currency wallets.
• Analytics-Driven Acquisition: Leverage LTV, CPA, and response analytics to optimize acquisition across branches, digital channels, and ecosystem partners.
• Customer Primacy & Early Vintage Management: Analyze Month 1 to Month 6 vintage cohorts; deploy onboarding journeys that drive salary crediting, recurring billings, and initial funding.
• Debit Cards & Modern Payment Rails: Define and scale the lifestyle debit card portfolio and integrated digital payment solutions (Apple Pay, UnionPay, cross-border remittance, and other wallets).
• Cross-Functional Leadership: Guide and mentor product executives and managers with Digital Banking, Marketing, Segment, Compliance, and Operations.

Skills

Analytical mindset

Leadership

Industry knowledge

Education

Bachelor’s degree in Business/Finance/Economics/Statistics/Data Analytics

Tools

SQL

BI dashboards

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities

• Product Strategy & Roadmap: Lead and enhance the retail CASA suite (core savings, high-yield lifestyle accounts, junior, and Islamic deposits) and build modern value propositions across FX travel and multi-currency safe wallets.
• Analytics-Driven Acquisition: Leverage customer lifetime value (LTV), cost-per-acquisition (CPA), and response analytics to optimize acquisition across branches, digital channels, and ecosystem partners.
• Customer Primacy & Early Vintage Management: Analyze Month 1 to Month 6 vintage cohorts; partner with CRM and Data teams to deploy automated, trigger-based onboarding journeys that drive salary crediting, recurring billings, and initial funding.
• Debit Cards & Modern Payment Rails: Define and scale the lifestyle debit card portfolio and integrated digital payment solutions (e.g., Apple Pay, UnionPay, cross-border remittance, and alternative digital wallets).
• Cross-Functional Leadership: Guide and mentor product executives and assistant managers while collaborating seamlessly with Digital Banking, Marketing, Segment, Compliance, and Operations to ensure end-to-end alignment with BNM guidelines.

What We Are Looking For

• Education: Bachelor’s Degree in Business, Finance, Economics, Statistics, Data Analytics, or a related field.
• Experience: 6–10+ years of proven product management experience in Retail Banking, Consumer Deposits, Debit Cards, or Consumer Payments.
• Analytical Capability: High analytical fluency; comfortable interpreting SQL/BI dashboards, cohort analysis, and customer segmentation to drive commercial growth.
• Domain Knowledge: Strong grasp of retail deposit economics, card schemes, payment rails (Apple Pay, FPX, card networks), and Bank Negara Malaysia (BNM) regulations.
• Methodology & Leadership: Experience utilizing Design Thinking to build customer journeys and a demonstrated track record of mentoring junior product managers.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.