Product Lead - Everyday CASA & Payments

Hong Leong Bank Berhad; Malaysia; On-site; MYR 240,000 - 360,000; Full time

Job summary

Hong Leong Bank is seeking an experienced Senior Product Manager to lead the strategy and execution of the retail deposits and payment products. The role focuses on building modern value propositions across savings, high-yield accounts, and debit card offerings while coordinating with digital channels.

You will analyze customer cohorts, optimize onboarding journeys, and work with CRM and data teams to drive salary crediting and initial funding.

Qualifications

• 6–10+ years of proven product management experience in Retail Banking or consumer deposits/payments.
• High analytical fluency; comfortable interpreting dashboards, cohort analysis, and segmentation to drive growth.
• Strong grasp of retail deposit economics, card schemes, payment rails, and regulator guidelines.

Responsibilities

• Product Strategy & Roadmap: Lead and enhance the retail CASA suite and money movement products.
• Analytics-Driven Acquisition: Leverage LTV, CPA, and response analytics to optimize acquisition.
• Customer Primacy & Early Vintage Management: Analyze Month 1 to Month 6 cohorts and deploy onboarding journeys.
• Debit Cards & Modern Payment Rails: Define and scale the lifestyle debit card portfolio and digital payments.
• Cross-Functional Leadership: Mentor product executives and coordinate with Digital Banking, Marketing, Compliance, and Operations.

Skills

Analytical thinking

PM leadership

Domain knowledge

Education

Bachelor’s Degree in Business, Finance, Economics, Statistics, Data Analytics, or related field

Tools

SQL

BI dashboards

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities

• Product Strategy & Roadmap: Lead and enhance the retail CASA suite (core savings, high-yield lifestyle accounts, junior, and Islamic deposits) and build modern value propositions across FX travel and multi-currency safe wallets.
• Analytics-Driven Acquisition: Leverage customer lifetime value (LTV), cost-per-acquisition (CPA), and response analytics to optimize acquisition across branches, digital channels, and ecosystem partners.
• Customer Primacy & Early Vintage Management: Analyze Month 1 to Month 6 vintage cohorts; partner with CRM and Data teams to deploy automated, trigger-based onboarding journeys that drive salary crediting, recurring billings, and initial funding.
• Debit Cards & Modern Payment Rails: Define and scale the lifestyle debit card portfolio and integrated digital payment solutions (e.g., Apple Pay, UnionPay, cross-border remittance, and alternative digital wallets).
• Cross-Functional Leadership: Guide and mentor product executives and assistant managers while collaborating seamlessly with Digital Banking, Marketing, Segment, Compliance, and Operations to ensure end-to-end alignment with BNM guidelines.

What We Are Looking For

• Education: Bachelor’s Degree in Business, Finance, Economics, Statistics, Data Analytics, or a related field.
• Experience: 6–10+ years of proven product management experience in Retail Banking, Consumer Deposits, Debit Cards, or Consumer Payments.
• Analytical Capability: High analytical fluency; comfortable interpreting SQL/BI dashboards, cohort analysis, and customer segmentation to drive commercial growth.
• Domain Knowledge: Strong grasp of retail deposit economics, card schemes, payment rails (Apple Pay, FPX, card networks), and Bank Negara Malaysia (BNM) regulations.
• Methodology & Leadership: Experience utilizing Design Thinking to build customer journeys and a demonstrated track record of mentoring junior product managers.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers‑at-the‑forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.