Performance Marketing Specialist

Sahabat Digital Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Competitive salary package (EPF, SOCSO

EIS

Career development opportunities

Job summary

Sahabat Digital Sdn Bhd is seeking a Performance Marketing Specialist to lead end-to-end campaigns for short-drama apps across multiple markets, including North America, Southeast Asia, and Europe. You will own ad spend, CPA, activations, ROI, and LTV, with full accountability and rapid iteration.

You will collaborate with product and creative teams to tailor budgets, bidding strategies, and creatives for diverse local audiences while ensuring compliance with platform policies.

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Advertising/Media, or related field.
• 2-3 years of hands-on experience in Facebook Ads, Google Ads, TikTok advertising.
• Ability to independently launch, manage, and optimize campaigns for ROI.
• Strong familiarity with Ads Manager platforms and bidding mechanics.
• Strong data sensitivity and analytical skills.
• Knowledge of local consumer behaviour and cultural nuances.

Responsibilities

• Set up, launch, scale, and optimize ad campaigns across multiple markets.
• Develop budget allocation, bidding strategies, audience segmentation, and pacing plans tailored to each market.
• Conduct A/B testing on targeting, bidding models, and creatives and scale high-performing campaigns.
• Track core metrics in real time including CTR, CVR, activation rate, paid conversion rate, retention, and ROI.
• Produce, edit, and optimize ad creatives with focus on local cultural relevance for each market.
• Generate performance review reports breaking down results by country, channel, creative, and drama title.
• Research competitor strategies, stay updated on platform policy changes, and track regional trends.
• Ensure all campaigns comply with local advertising regulations, content standards, and platform policies.

Skills

Facebook Ads

Google Ads

TikTok advertising

Education

Diploma or Degree in Marketing

Tools

Facebook Ads Manager

Google Ads

TikTok Ads Manager

Job description

Performance Marketing Specialist responsible for setting up, launching, scaling, and optimizing short-drama product ad campaigns across Facebook, Google Ads, TikTok and other platforms for multiple markets including North America, Southeast Asia, and Europe. You will independently manage multiple accounts and countries, taking full ownership of ad spend, CPA, app activations, paid ROI, LTV, and payback periods.

Key responsibilities

Set up, launch, scale, and optimize short-drama product ad campaigns across Facebook, Google Ads, TikTok etc. for multiple markets, independently managing multiple accounts and countries

Develop budget allocation, bidding strategies, audience segmentation, and pacing plans tailored to each market based on product lifecycle stages

Conduct A/B testing on targeting, bidding models, and creatives—rapidly scale high-performing campaigns while cutting losses on underperformers

Track core metrics in real time including CTR, CVR, activation rate, paid conversion rate, retention, and ROI to diagnose and resolve issues

Produce, edit, and optimize ad creatives with focus on local cultural relevance for each market

Generate regular performance review reports breaking down results by country, channel, creative, and drama title

Research competitor strategies, stay updated on platform policy changes, and track regional trends

Ensure all campaigns comply with local advertising regulations, content standards, and platform policies

About you

Diploma or Degree in Marketing, Mass Communication, Advertising/Media, or related field

2-3 years of hands-on experience in Facebook Ads, Google Ads, TikTok advertising with ability to independently launch, manage, and optimize campaigns for ROI

Deep familiarity with Facebook Ads Manager, Google Ads, and TikTok Ads Manager, including understanding of platform algorithms, bidding mechanics, and audience targeting capabilities

Strong data sensitivity and analytical skills

Demonstrated understanding of local consumer behaviour, cultural nuances, language diversity, and platform usage patterns across countries

Results-driven, resilient under pressure, and adaptable to the fast-paced nature of performance marketing

Strong post-campaign analysis skills, reflective mindset, and excellent cross-functional communication abilities

Strong creative instincts and copywriting skills, with ability to adapt messaging and visual tone to resonate with diverse local audiences

Understanding of local advertising regulations and content guidelines across multiple markets

Experience with short-drama APP or mobile entertainment product advertising is strongly preferred

Competitive salary package (EPF, SOCSO, EIS)

Opportunity to shape the performance marketing strategy of a global brand

Collaborative and innovative work environment

Career development opportunities in a cutting-edge field