RM8k Performance Marketing Specialist at PJ (Fast Growing Company)

Nexpipo; Selangor; On-site; MYR 81,000 - 97,000; Full time

Job summary

PJ in Malaysia is seeking a hands-on Performance Marketing Specialist to manage paid media campaigns across Meta, Google and TikTok while driving ecommerce growth through paid and organic channels.

You will optimize campaigns, test creatives, and collaborate with ecommerce teams to convert traffic into revenue. Strong analytics, CAC/ROAS improvements, and budget discipline are essential for scaling online sales.

Qualifications

• 3–5 years of hands‑on experience managing paid media campaigns for e‑commerce or DTC brands.
• Strong practical knowledge of Meta Ads and Google Ads, including Search, Shopping and Performance Max.
• Experience managing monthly advertising budgets in the six‑figure Malaysian ringgit range.
• Proven ability to improve CAC and ROAS, not just increase spend.
• Proficiency in GA4, advertising platform analytics and performance dashboards.
• Good understanding of e‑commerce sales funnels and platforms like Shopify.
• Exposure to SEO, content marketing, CRM/email marketing, affiliate marketing or partnerships.
• Strong communication skills to present performance to non‑technical stakeholders.
• Attention to detail in tracking, reporting and budgets.
• Ability to adapt to a fast-paced, evolving business environment.

Responsibilities

• Plan, develop and launch campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Manage daily budgets and allocate spend across channels and markets.
• Continuously optimise campaigns to reduce CAC and improve ROAS.
• Collaborate with design to test creative assets, audiences, messaging and offers.
• Plan campaigns around seasonal peaks and product launches.
• Monitor trends and platform updates to identify growth opportunities.
• Plan and manage TikTok Shop advertising to increase visibility and sales.
• Coordinate with content creators and affiliates for promotion.
• Support organic growth channels and CRM/email marketing.
• Prepare weekly performance reports with insights and clear explanations.

Skills

Paid media management

Meta Ads

Google Ads

TikTok Ads

GA4

Shopify analytics

Data-driven

Analytical mindset

Campaign optimization

Budget management

Communication skills

Tools

GA4

Shopify

Meta Ads platform

Google Ads platform

TikTok Ads platform

Job description

RM8k Performance Marketing Specialist at PJ (Fast Growing Company)

Do you check Ads Manager as often as other people check the weather? Does seeing your cost per acquisition drop genuinely make your day? If so, we’d love to hear from you!

We’re looking for a hands‑on and data‑driven Performance Marketing Specialist to manage and optimise paid media campaigns across Meta, Google and TikTok, while driving sustainable e‑commerce growth through both paid and organic channels.

You’ll develop and optimise campaigns across multiple markets, collaborate with the creative and e‑commerce teams, and ensure marketing spend translates into measurable business results. From testing scroll‑stopping creatives to improving conversion rates and diversifying traffic sources, you’ll play an important role in scaling online sales efficiently.

If you’re analytical, commercially minded, and passionate about making every marketing dollar count, this could be the right opportunity for you!

Key Responsibilities

1. Paid Media Management

Plan, develop and launch advertising campaigns across Meta Ads, Google Ads (Search, Shopping and Performance Max), and TikTok Ads.

Manage daily advertising budgets and allocate spending effectively across channels and markets.

Continuously optimise campaigns to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).

Collaborate with the design team to develop and test creative assets, target audiences, messaging, formats and promotional offers.

Plan campaigns around seasonal peaks, festive occasions and new product launches.

Recommend budget adjustments based on campaign performance and data‑driven insights.

Monitor platform updates, advertising trends and algorithm changes to identify growth opportunities.

2. TikTok Shop Advertising

Plan and manage advertising campaigns on TikTok Shop to increase product visibility, marketplace traffic and sales.

Coordinate with content creators and affiliate partners to support product promotion.

Monitor and report TikTok Shop performance separately from website sales.

3. Organic and Non‑Paid Growth Channels

Support the development of SEO, content marketing, email/CRM, affiliate and partnership channels.

Execute email marketing campaigns and automated CRM flows in collaboration with the e‑commerce team.

Identify opportunities to increase organic traffic and reduce long‑term reliance on paid advertising.

4. Tracking, Analytics and Reporting

Implement and maintain accurate tracking, attribution and UTM tagging across marketing channels.

Build and maintain performance dashboards using Google Analytics 4 (GA4), advertising platforms and Shopify analytics.

Prepare weekly performance reports covering traffic, advertising spend, CAC and ROAS, with clear explanations of key changes and insights.

Collaborate with the e‑commerce and conversion rate optimisation (CRO) teams to improve landing pages, website experience and conversion rates.

Job Requirements

3–5 years of hands‑on experience managing paid media campaigns for e‑commerce or direct‑to‑consumer (DTC) brands.

Strong practical knowledge of Meta Ads and Google Ads, including Search, Shopping and Performance Max.

Experience managing monthly advertising budgets in the six‑figure Malaysian ringgit range.

Proven ability to improve customer acquisition costs and return on ad spend, rather than simply increasing advertising expenditure.

Proficiency in GA4, advertising platform analytics and performance dashboard development.

Good understanding of e‑commerce sales funnels and experience with Shopify or similar platforms.

Exposure to SEO, content marketing, CRM/email marketing, affiliate marketing or partnership channels.

Strong communication skills, with the ability to present marketing performance and insights to non‑technical stakeholders.

Excellent attention to detail, particularly in campaign tracking, reporting and budget management.

Ability to adapt to a fast‑paced and evolving business environment.

Added Advantages

Experience with TikTok Ads and TikTok Shop advertising.

Experience in gifting, food and beverage (F&B), beauty or other fast‑moving e‑commerce industries.