Performance Marketing Specialist

One People Team; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

One People Team in Malaysia is seeking a Performance Marketing Specialist to own planning, execution and optimisation of digital campaigns across Meta, Google and TikTok.

You will manage budgets, test strategies, analyze data and work with teams across marketing and commercial functions to drive acquisition, conversions and growth.

Experience with GA4, conversion tracking, and e-commerce platforms is a plus; strong analytical, creative and commercial instincts are essential.

Qualifications

• 3–5 years hands-on experience in performance marketing or digital customer acquisition
• Strong knowledge of Meta Ads and Google Ads with campaign planning and optimisation
• Experience with GA4, conversion tracking and performance reporting tools
• E-commerce or consumer-facing business experience is a plus

Responsibilities

• Plan, launch, manage and optimise digital advertising campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads to drive customer acquisition, conversions and sales.
• Monitor budgeting and performance to improve CAC, CPA and ROAS.
• Develop audiences, creatives and messaging; collaborate with marketing, creative and commercial teams to improve engagement and conversions.
• Identify opportunities to improve performance across digital channels including e-commerce platforms and marketplaces.
• Support non-paid growth initiatives like SEO, CRM, affiliate marketing and partnerships.
• Maintain accurate tracking, analytics and reporting to translate data into actionable insights.

Skills

Performance marketing

Analytics

Commercial mindset

TikTok Ads

Tools

GA4

Conversion tracking

Advertising analytics

Job description

Own the campaigns. Make the numbers count. Drive real business growth.

One People Team (OPT) works closely with our clients as their HR partner, supporting their people and hiring needs.

We are currently supporting our clients in hiring Performance Marketing Specialists to strengthen their digital marketing capabilities and drive business growth.

About the Role

As a Performance Marketing Specialist, you'll take ownership of planning, executing and optimising digital marketing campaigns that drive customer acquisition, conversions and business growth.

You'll work across paid advertising platforms such as Meta, Google and TikTok, managing campaign budgets, testing new strategies and making data-driven decisions to improve marketing performance.

Beyond paid media, you may also have opportunities to contribute to other growth initiatives, including SEO, CRM, affiliate marketing and partnerships, depending on the business.

This is a hands-on role for someone who enjoys combining analytical thinking, creativity and commercial awareness to deliver measurable results.

Why This Role Matters to Us

Great performance marketing isn't just about spending more. It's about knowing where to invest, what to optimise and how to turn marketing efforts into measurable business results.

As businesses grow, they need marketers who can go beyond managing campaigns to understand what drives customer behaviour, conversions and sustainable growth.

You'll have the opportunity to influence marketing performance, identify new growth opportunities and work closely with teams across marketing, creative and commercial functions.

Your impact will be reflected in the numbers, from stronger campaign returns and improved acquisition efficiency to increased conversions and business growth.

Key Responsibilities

• Paid Media Management: Plan, launch, manage and optimise digital advertising campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads to drive customer acquisition, conversions and sales.
• Budget & Performance Optimisation: Manage advertising budgets, monitor campaign performance and make data-driven decisions to improve customer acquisition cost (CAC), cost per acquisition (CPA) and return on ad spend (ROAS).
• Campaign Strategy & Experimentation: Develop and test audiences, creatives, messaging and campaign strategies, working closely with relevant teams to improve engagement, conversions and overall marketing effectiveness.
• Digital Channel Growth: Identify opportunities to improve performance across relevant digital channels, including e-commerce platforms, marketplaces and other customer acquisition touchpoints.
• Non-Paid Growth Initiatives: Support initiatives across SEO, content, email/CRM, affiliate marketing and partnerships to strengthen customer acquisition and build a more balanced growth strategy.
• Analytics, Tracking & Reporting: Monitor campaign performance, maintain accurate tracking and attribution, and translate marketing data into actionable insights and recommendations for continuous improvement.

Key Requirements

• 3 to 5 years of hands-on experience in performance marketing or digital customer acquisition, preferably within e-commerce, retail, DTC or other consumer-facing businesses.
• Strong practical knowledge of paid advertising platforms, particularly Meta Ads and Google Ads, with demonstrated experience in campaign planning, execution and optimisation.
• A proven track record of delivering measurable marketing results, including improvements in CAC, CPA, ROAS, conversions or other relevant performance metrics.
• Strong analytical and technical capabilities, with experience using GA4, advertising analytics, conversion tracking and performance reporting tools to support data-driven decisions.
• A proactive, commercially minded and results-driven approach, with strong problem-solving, communication and collaboration skills. Experience with TikTok Ads, e-commerce platforms, CRM, SEO or affiliate marketing will be an added advantage.

Expected Outcomes

• Stronger Marketing Performance: Deliver measurable improvements in campaign effectiveness, customer acquisition efficiency and conversion performance.
• Smarter Budget Utilisation: Optimise marketing investments to maximise returns and support business growth objectives.
• Continuous Campaign Improvement: Identify winning strategies through structured testing, analysis and ongoing optimisation.
• Data-Driven Decision Making: Provide accurate performance reporting, meaningful insights and practical recommendations to guide marketing decisions.
• Sustainable Business Growth: Contribute to customer acquisition, revenue growth and the development of effective digital marketing channels.

If you're someone who gets excited about improving ROAS, finding opportunities in campaign data and making every marketing ringgit work harder, we'd love to connect with you.