Performance Marketing Senior Manager

ADA; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

ADA, a Data and AI Experience Company, is hiring an E-Commerce Marketing Senior Manager to lead cross-platform marketplace strategy across Shopee, Lazada, Zalora, and TikTok Shop. You will craft growth roadmaps, influence client decisions, and ensure operational excellence at scale while developing a high-performance team across markets.

This role emphasizes balancing profitability, capacity, and growth, forging senior client partnerships, and driving automation to improve ROAS, GMV, and market

Qualifications

• Seven to nine years of experience in e-commerce or performance marketing.
• Experience managing teams and client portfolios (at least 3 years).
• Deep expertise in Shopee, Lazada, Zalora, and TikTok Shop advertising ecosystems.
• Strong commercial acumen with budgeting, forecasting, and P&L management.
• Excellent stakeholder management and presentation skills.

Responsibilities

• Develop cross-platform marketplace strategies across Shopee, Lazada, Zalora, and TikTok Shop that deliver sustainable growth.
• Craft and own quarterly growth roadmaps for the client portfolio, aligned to targets and calendars.
• Lead multi-team or market initiatives with clear plans and success measures.
• Partner with clients and internal leadership using data-backed recommendations and business cases.
• Oversee portfolio performance, including budget allocation, forecasting, and margin management.

Skills

Leadership

Strategic thinking

Data-driven

Stakeholder management

Cross-platform advertising

Job description

7 - 9 Years

Full Time

Job Description

About ADA

ADA is the Data and AI Experience Company. We work with global enterprises to build data and AI powered experiences where every decision runs on real-time intelligence and every interaction earns trust. That's how businesses scale, stay ahead, and deliver measurable outcomes.

Our mission is ambitious: to create the world’s most intelligent growth platform for every client we serve. With over 1500+ customers across Retail, Food and Beverage, CPG, Telecommunications, Financial Services, Healthcare and Automotive, we operate in 35 markets around the world.

About the role

As an E-Commerce Marketing Senior Manager, you will shape and drive cross-platform marketplace strategy across multiple teams, brands, and markets. Building on proven people leadership, you will move from managing account delivery to setting the strategic direction — crafting quarterly growth roadmaps, influencing client and internal decision-making, and ensuring operational excellence at scale.

This role suits a seasoned e-commerce leader who can balance profitability, team capacity, and growth. You will be a trusted strategic partner to clients and marketplace platforms, master platform partnerships and automation, and develop the next layer of managers and senior associates within the team.

Key Responsibilities:

Strategic Leadership and Growth Planning

• Develop cross-platform marketplace strategies across Shopee, Lazada, Zalora, and TikTok Shop that deliver sustainable sales and profitability growth.
• Craft and own quarterly growth roadmaps for the client portfolio, aligned to commercial targets, promotional calendars, and market priorities.
• Lead cross-market or category-level strategic initiatives, translating business goals into clear plans, OKRs, and success measures.
• Influence decision-making with clients and internal leadership through data-backed recommendations and business cases.

Multi-Team and Market Management

• Manage multiple teams and/or markets, including managers, senior associates, and associates, ensuring operational excellence and consistent delivery.
• Drive team-wide efficiency and consistency in execution by standardising processes, playbooks, and quality controls.
• Balance profitability, team capacity, and growth when prioritising accounts, resourcing, and investment.
• Oversee portfolio performance and P&L contribution, including budget allocation, forecasting, and margin management.

Client Partnership and Stakeholder Management

• Serve as a trusted client partner and advisor on performance strategy for key brands, building long-term, senior-level relationships.
• Lead quarterly business reviews, presenting performance, insights, and strategic roadmaps to client decision-makers.
• Master partnerships with marketplace platforms, leveraging joint business plans, platform programmes, new features, and beta opportunities.
• Ensure cross-team alignment with commercial, content, creative, analytics, and operations teams on shared goals and priorities.

Performance Excellence, Data, and Automation

• Oversee complex multi-brand, multi-country campaigns and cross-channel integrations across on-site and off-site media.
• Lead multi-country data integration and advanced tracking to enable unified performance measurement and reporting.
• Champion automation and tooling adoption to improve campaign efficiency, scalability, and insight quality.
• Set performance benchmarks and drive continuous improvement in ROAS, GMV, and share of voice across the portfolio.

People Development and Talent Building

• Mentor multiple managers and senior associates, building strategic thinking, client leadership, and commercial acumen.
• Own team development plans, performance reviews, and succession planning to strengthen the leadership pipeline.
• Foster a culture of knowledge sharing, accountability, and innovation across teams and markets.
• Support the E-Commerce Director in annual and quarterly business planning, operational forecasting, and regional initiatives.

Key Responsibilities:

• Seven to nine years of experience in e-commerce or performance marketing, with at least three years managing teams and client portfolios.
• Deep expertise in Shopee, Lazada, Zalora, and TikTok Shop advertising ecosystems, including platform partnerships and joint business planning.
• Proven track record of developing cross-platform strategies and delivering portfolio-level sales, ROAS, and profitability outcomes.
• Experience managing multiple teams or markets, including leading managers and senior associates.
• Strong commercial acumen with experience in budgeting, forecasting, and P&L management.
• Advanced analytical skills, with experience in multi-country data integration, advanced tracking, and marketing automation.
• Excellent stakeholder management and presentation skills, with confidence engaging senior client and platform stakeholders.
• Strategic, structured, and adaptable, with the ability to balance long‑term growth with short‑term delivery.

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Job Snapshot

Updated Date

19-10-2026

Job ID

JOB_430

Department

ECS-Marketing

Location