Senior Performance Marketing Executive (Electronic Category)

Luxasia Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

LUXASIA is seeking a Performance Marketing Executive to support the regional digital marketing team in managing performance campaigns across Southeast Asian eCommerce platforms. You will handle campaign setup, daily optimization, and regional reporting to drive efficient, high-performing campaigns.

Ideal candidates have 1–2 years in digital performance marketing, strong data skills, and the ability to coordinate across markets.

Qualifications

• Bachelor's degree in Marketing, Digital Media, eCommerce, or related field.
• 1–2 years of digital performance marketing or eCommerce experience (internships eligible).
• Familiarity with Shopee, Lazada, Tokopedia and other platforms.
• Strong Excel/Google Sheets skills for data analysis.
• Excellent attention to detail and ability to manage multiple campaigns across markets.

Responsibilities

• Set up and launch campaigns across regional eCommerce platforms with allocated budgets.
• Optimize campaigns daily to improve CPS, ROAS, and CVR.
• Coordinate with local market teams to ensure platform readiness and accurate setup.
• Compile and present performance reports and insights by market.
• Maintain campaign trackers and organized records for auditing.

Skills

Analytical skills

Data analysis

Attention to detail

Cross-country communication

Campaign management

Education

Bachelor's degree in Marketing, Digital Media, eCommerce, or related field

Tools

Excel

Google Sheets

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

Position Overview

The Performance Marketing Executive will support the regional digital marketing team in managing performance campaigns across multiple eCommerce platforms (Shopee, Lazada, TikTok, Tokopedia, etc.). This role focuses on campaign setup, daily optimization, and reporting across multiple Southeast Asian markets. The Executive will work closely with senior team members and market-level contacts to ensure efficient, high-performing campaigns delivery.

Key Responsibilities

• Assist in campaign setup and launch across regional eCommerce platforms (e.g., Shopee, Lazada, Tokopedia, Facebook CPAS) based on briefs and budget allocation.
• Coordinate with local market teams to ensure platform readiness, accurate setup (keywords, creatives, formats), and alignment to market-specific nuances.
• Monitor campaign performance on a daily basis across markets, focusing on conversion-based KPIs (CPS, ROAS, CVR).
• Execute optimizations under guidance — such as bid adjustments, keyword refinements, platform reallocation — to improve campaign efficiency.
• Flag underperformance or scaling opportunities to the senior team promptly.
• Compile EOC reports by extracting data from platform dashboards (Shopee, Lazada, etc.).
• Visualize results, summarize performance insights, and support the senior team in drawing actionable recommendations by market.
• Maintain consistency and accuracy in report formatting for regional alignment.
• Keep campaign setup trackers, optimization logs, and budget pacing sheets updated.
• Organize and maintain campaign records in shared folders for audit and review purposes.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, eCommerce, or related field.
• 1–2 years of experience in digital performance marketing or eCommerce platforms preferred (internship experience acceptable for entry-level).
• Familiarity with eCommerce ad platforms such as Shopee, Lazada, Tokopedia, etc.
• Strong analytical skills and comfort working with large data sets (Excel / Google Sheets).
• Attention to detail in campaign setup and tracking accuracy.
• Ability to communicate clearly across teams in different countries/markets.
• Highly organized, able to manage multiple campaigns and markets concurrently.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.