Performance Marketing Pro: Paid Media for E‑commerce

Nexpipo; Petaling Jaya; On-site; MYR 81,000 - 97,000; Full time

Job summary

Nexpipo in Malaysia is seeking a Paid Media & Performance Specialist to own paid media across Meta, Google, and TikTok, driving traffic that converts into orders. You will optimize campaigns, maintain tracking, and collaborate with the e-commerce team to maximize ROAS.

The role requires hands-on experience with Meta and Google ads, familiarity with GA4, and a track record of CAC/ROAS improvements in a fast-paced e-commerce environment.

Qualifications

• 3 to 5 years of hands-on experience managing paid media for e-commerce or direct-to-consumer brands.
• Strong practical expertise in Meta Ads and Google Ads including Search, Shopping, and Performance Max.
• Experience managing monthly paid budgets in the six-figure ringgit range.
• A proven track record of improving customer acquisition cost and ROAS, not just scaling spend.
• Comfortable with GA4, ad platform reporting, and building your own performance dashboards.
• Solid understanding of the e-commerce funnel, ideally with Shopify or a comparable platform.
• Exposure to non-paid channels such as SEO, content, CRM and email, affiliate, or partnerships.
• Strong communication skills with the ability to explain performance clearly to non-technical stakeholders.
• Meticulous attention to detail, particularly around tracking accuracy and budget management.
• Comfortable working in a fast-paced and evolving environment.
• TikTok Ads or TikTok Shop advertising experience is an advantage.
• Experience in gifting, F&B, beauty, or other fast-moving e-commerce categories is an advantage.

Responsibilities

• Plan, build, and launch campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads
• Manage day-to-day budget pacing and allocation across channels and serving locations
• Continuously optimise to lower cost per acquisition and improve return on ad spend
• Brief and test creative with the design team across audiences, hooks, formats, and offers
• Plan campaign activity around seasonal peaks such as Valentine's Day, Mother's Day, and Christmas, as well as new product launches
• Recommend budget shifts based on performance data, not habit
• Stay ahead of platform updates and algorithm changes across Meta, Google, and TikTok
• TikTok Shop - Plan and run advertising on TikTok Shop to drive marketplace traffic and sales
• Coordinate with content creators and affiliate partners to support product visibility
• Track and report marketplace performance separately from webstore performance
• Non-Paid Growth Channels - Support growth of SEO, content, email and CRM, affiliate, and partnership channels
• Execute email and CRM campaigns and automated flows in coordination with the e-commerce team
• Help shift the traffic mix toward non-paid sources over time to reduce dependency on paid spend
• Tracking and Reporting - Set up and maintain tracking, attribution, and UTM discipline across all channels
• Build and maintain performance dashboards using GA4, ad platform reporting, and Shopify analytics
• Report weekly on traffic, spend, customer acquisition cost, and ROAS with a clear explanation of what moved and why
• Collaborate with the e-commerce and CRO team on landing pages and site experience to ensure paid traffic converts

Skills

Meta Ads

Google Ads

TikTok Ads

Performance Max

CAC/ROAS optimization

GA4 dashboards

Shopify familiarity

Analytics & reporting

Communication

Budget management

Tools

GA4

Shopify

Advertising dashboards

Job description

Nexpipo in Malaysia is seeking a Paid Media & Performance Specialist to own paid media across Meta, Google, and TikTok, driving traffic that converts into orders. You will optimize campaigns, maintain tracking, and collaborate with the e-commerce team to maximize ROAS.

The role requires hands-on experience with Meta and Google ads, familiarity with GA4, and a track record of CAC/ROAS improvements in a fast-paced e-commerce environment.