Performance Marketing Lead: Google, Meta & TikTok PPC

Fenzo Digital

Kuala Lumpur

On-site

MYR 70,000 - 120,000

Full time

3 days ago

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Job summary

Fenzo Digital is seeking an experienced Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta Ads, and TikTok Ads for diverse clients. This hands-on role demands skilled campaign execution, budget management, and conversion tracking to drive measurable outcomes.

You will independently manage multiple client accounts, optimize campaigns for CPL, CPA, ROAS, and CTR, and collaborate with developers on GA4/GTMs tracking implementations to stay ahead of platform changes.

Qualifications

Minimum four years of experience in dedicated performance marketing or paid media management roles.
Strong, hands-on experience with Google Ads and Meta Ads.
Experience with TikTok Ads and other paid media channels.
Proven ability to optimize CPL/CPA/ROAS and CTR.
Experience implementing GA4, GTM and tracking integrations with developers when needed.
Ability to manage multiple client accounts independently.

Responsibilities

Plan, build, manage, and optimise Google Ads campaigns across Search, Display, Shopping, YouTube, remarketing, and Performance Max.
Manage Meta Ads campaigns including structure, targeting, retargeting, testing, and budget allocation.
Set up and optimise TikTok Ads and advise on other channels based on objectives.
Conduct keyword research, search term analysis, negative keywords, bid optimization, audience segmentation.
Monitor and improve CPL, CPA, ROAS, CVR, and CTR.
Stay updated with platform changes and work with developers on tracking implementations.
Independently manage multiple client accounts.