Senior Executive, Performance Marketing

ZUS COFFEE; Kuala Kubu Bharu; On-site; MYR 60,000 - 90,000; Full time

Job summary

ZUS COFFEE in Malaysia is seeking a digital marketing specialist to drive paid campaigns across Meta, TikTok, Google and e-commerce platforms, optimizing targeting and budgets while monitoring performance.

The role supports Shopee, Tiktok Shop, and Lazada campaigns and Shopify performance to boost GMV and sales, including lifecycle marketing initiatives to nurture customers.

Qualifications

Responsibilities

• Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms.
• Support marketplace and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.
• Execute CRM and lifecycle marketing initiatives to drive customer engagement and retention.

Job description

Position Responsibilities:

Primary Job Responsibilities:

• Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.
• Support marketplace (Shopee, Tiktok Shop and Lazada) and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.
• Execute CRM and lifecycle marketing initiativ...