Growth-Focused Paid Ads Manager (Performance Marketing)

Hyphen Connect Limited; Kulai; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hyphen Connect Limited is seeking a results-oriented Paid Ads Manager (Performance Marketing) to own paid acquisition across its venture portfolio. You will set up tracking, develop strategy, test creatives, execute campaigns, and scale ad spend profitability across Meta, LinkedIn, TikTok, YouTube/Google, and other platforms.

The role requires 3-5+ years in paid social management, deep platform knowledge, and a data-driven mindset to optimize ROAS, CPA, and CAC.

Qualifications

• 3-5+ years of hands-on experience managing medium-to-large paid media budgets.
• Deep knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and attribution platforms.
• Data-driven with web analytics, CRO, and funnel metrics.
• Experience with pixel setup, event tracking, GTM, and CAPI implementation.

Responsibilities

• Full-Cycle Campaign Management: Plan, launch, optimize, and scale paid social campaigns end-to-end.
• Creative Strategy & A/B Testing: Collaborate with copywriters and designers on ad creatives and landing pages; run testing.
• Budget & ROI Management: Manage ad budgets across ventures focusing on ROAS, CPA, CPL, and CAC.
• Analytics & Attribution: Implement tracking frameworks to ensure accurate attribution and reporting.
• Portfolio Support: Conduct rapid ad testing to validate market demand before full launch.

Skills

Paid social

Campaign management

Data analytics

Budget management

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Ads

GTM

Conversions API

Job description

Hyphen Connect Limited is seeking a results-oriented Paid Ads Manager (Performance Marketing) to own paid acquisition across its venture portfolio. You will set up tracking, develop strategy, test creatives, execute campaigns, and scale ad spend profitability across Meta, LinkedIn, TikTok, YouTube/Google, and other platforms.

The role requires 3-5+ years in paid social management, deep platform knowledge, and a data-driven mindset to optimize ROAS, CPA, and CAC.