Performance Marketing Manager: Google, Meta & TikTok Ads

Fenzo Digital; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Job summary

Fenzo Digital is seeking an experienced Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta Ads, TikTok Ads and other channels for clients in Malaysia. This role is hands-on and requires strong campaign delivery, budget management, and conversion tracking expertise.

The ideal candidate has 4+ years of dedicated paid media experience, strong cross‑platform skills, and a proven track record in lead generation or e-commerce.

Qualifications

• 4+ years in performance marketing or paid media management roles.
• Agency experience preferred for managing multiple client accounts.
• Certifications in Meta and/or Google Ads are a plus.
• Familiarity with LinkedIn/Microsoft Advertising or other paid media channels.
• Experience in CRO and landing page testing.

Responsibilities

• Develop, launch, manage and optimise Google Ads campaigns (Search, Display, Shopping, YouTube).
• Oversee Meta Ads campaigns across Facebook and Instagram; plan structure and retargeting.
• Build TikTok Ads campaigns and explore additional paid channels.
• Manage budgets, pacing, bidding, and allocate spend across platforms.
• Track CPL, CPA, ROAS, CVR, CTR and report performance insights.
• Set up GA4, GTM, GA4 conversions, Meta Pixel and Conversions API (CAPI); collaborate with developers.
• Oversee multiple client accounts and stay updated on platform changes.
• Demonstrate strong 4+ years in dedicated performance marketing roles.

Skills

Campaign management

Media buying

Google Ads

Meta Ads

TikTok Ads

GA4/GTM tracking

Budget optimization

Performance reporting

Tools

GA4

GTM

Meta Pixel

Conversions API

Job description

Fenzo Digital is seeking an experienced Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta Ads, TikTok Ads and other channels for clients in Malaysia. This role is hands-on and requires strong campaign delivery, budget management, and conversion tracking expertise.

The ideal candidate has 4+ years of dedicated paid media experience, strong cross‑platform skills, and a proven track record in lead generation or e-commerce.