Performance Marketing & Paid Media Manager (Google Ads, Paid Social & PPC).

Fenzo Digital; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Job summary

Fenzo Digital is seeking an experienced Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta Ads, and TikTok Ads for diverse clients. This hands-on role demands skilled campaign execution, budget management, and conversion tracking to drive measurable outcomes.

You will independently manage multiple client accounts, optimize campaigns for CPL, CPA, ROAS, and CTR, and collaborate with developers on GA4/GTMs tracking implementations to stay ahead of platform changes.

Qualifications

• Minimum four years of experience in dedicated performance marketing or paid media management roles.
• Strong, hands-on experience with Google Ads and Meta Ads.
• Experience with TikTok Ads and other paid media channels.
• Proven ability to optimize CPL/CPA/ROAS and CTR.
• Experience implementing GA4, GTM and tracking integrations with developers when needed.
• Ability to manage multiple client accounts independently.

Responsibilities

• Plan, build, manage, and optimise Google Ads campaigns across Search, Display, Shopping, YouTube, remarketing, and Performance Max.
• Manage Meta Ads campaigns including structure, targeting, retargeting, testing, and budget allocation.
• Set up and optimise TikTok Ads and advise on other channels based on objectives.
• Conduct keyword research, search term analysis, negative keywords, bid optimization, audience segmentation.
• Monitor and improve CPL, CPA, ROAS, CVR, and CTR.
• Stay updated with platform changes and work with developers on tracking implementations.
• Independently manage multiple client accounts.

Skills

Campaign management

Google Ads

Meta Ads

TikTok Ads

PPC

Conversion tracking

Budget management

Performance marketing

Tools

GA4

GTM

Meta Pixel

Conversions API (CAPI)

Google Ads conversion tracking

Job description

Performance Marketing & Paid Media Manager (Google Ads, Meta Ads & PPC)

Fenzo Digital is looking for an experienced Performance Marketing Manager or Paid Media Manager to manage and optimise paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid media platforms for our clients.

This is a specialist, hands-on role requiring proven experience in campaign execution, media buying, conversion tracking, budget management, and performance optimisation. Applicants must have at least four years of experience in dedicated Performance Marketing Manager, Paid Media Manager, Performance Media Manager, or directly equivalent paid advertising management roles.

Key Responsibilities

• Plan, build, manage, and optimise Google Ads campaigns, including Search, Display, Shopping, YouTube, remarketing, and Performance Max.
• Manage Meta Ads campaigns across Facebook and Instagram, including campaign structure, audience targeting, retargeting, creative testing, and budget allocation.
• Set up and optimise TikTok Ads and recommend other paid advertising channels based on client objectives.
• Conduct keyword research, search term analysis, negative keyword management, bid optimisation, and audience segmentation.
• Manage paid media budgets, campaign pacing, bidding strategies, and allocation across platforms.
• Monitor and improve cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate (CVR), and click-through rate (CTR).
• Implement, verify, and troubleshoot conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, Meta Pixel, and Conversions API (CAPI), working with developers where needed.
• Independently manage multiple client advertising accounts and keep up with platform changes.
• Minimum four years of experience specifically in dedicated performance marketing or paid media management roles, such as:
• Performance Marketing Manager
• Paid Media Manager
• Performance Media Manager
• PPC Manager
• Strong, recent, hands-on experience managing Google Ads and Meta Ads, with practical experience managing TikTok Ads.
• Proven ability to build, launch, optimise, and scale paid advertising campaigns independently.
• Strong knowledge of PPC, paid search, paid social, SEM, media buying, conversion tracking, remarketing, and performance reporting.
• Demonstrated results in lead generation and/or e-commerce, supported by campaign examples and measurable outcomes.

Preferred Qualifications

• Previous experience in a digital marketing agency managing multiple client accounts.
• Current/recently expired Google Ads certifications and/or Meta advertising certifications.
• Experience with LinkedIn Ads
• Fluency in Chinese (Mandarin) is a plus.