Paid Ads Manager (Performance Marketing)

Hyphen Connect Limited; Kulai; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hyphen Connect Limited is seeking a results-oriented Paid Ads Manager (Performance Marketing) to own paid acquisition across its venture portfolio. You will set up tracking, develop strategy, test creatives, execute campaigns, and scale ad spend profitability across Meta, LinkedIn, TikTok, YouTube/Google, and other platforms.

The role requires 3-5+ years in paid social management, deep platform knowledge, and a data-driven mindset to optimize ROAS, CPA, and CAC.

Qualifications

• 3-5+ years of hands-on experience managing medium-to-large paid media budgets.
• Deep knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and attribution platforms.
• Data-driven with web analytics, CRO, and funnel metrics.
• Experience with pixel setup, event tracking, GTM, and CAPI implementation.

Responsibilities

• Full-Cycle Campaign Management: Plan, launch, optimize, and scale paid social campaigns end-to-end.
• Creative Strategy & A/B Testing: Collaborate with copywriters and designers on ad creatives and landing pages; run testing.
• Budget & ROI Management: Manage ad budgets across ventures focusing on ROAS, CPA, CPL, and CAC.
• Analytics & Attribution: Implement tracking frameworks to ensure accurate attribution and reporting.
• Portfolio Support: Conduct rapid ad testing to validate market demand before full launch.

Skills

Paid social

Campaign management

Data analytics

Budget management

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Ads

GTM

Conversions API

Job description

Paid Ads Manager (Performance Marketing)

Hiring for a venture studio that builds, launches, and scales early-stage tech companies. We combine ideation, funding, and hands-on execution to take ventures from 0 to 1 and beyond.

Hiring for a venture studio that builds, launches, and scales early-stage tech companies. We combine ideation, funding, and hands-on execution to take ventures from 0 to 1 and beyond.

Role Overview

We are seeking a results-oriented Paid Ads Manager with deep, full-cycle expertise in paid social media advertising. You will own paid acquisition end-to-end across our portfolio ventures—from setting up tracking infrastructure and strategy to creative testing, campaign execution, and scaling ad spend profitably.

Key Responsibilities

• Full-Cycle Campaign Management: Plan, launch, optimize, and scale paid social media campaigns from end-to-end (Meta Ads Manager, LinkedIn Ads, TikTok Ads, YouTube/Google Ads, X/Twitter Ads).
• Creative Strategy & A/B Testing: Partner with copywriters and designers to produce high-converting ad creatives, hooks, and landing pages; execute continuous A/B creative and message testing.
• Budget & ROI Management: Efficiently manage ad budgets across multiple portfolio ventures, focusing on ROAS, CPA, CPL, and CAC goals.
• Analytics & Attribution: Implement tracking frameworks (Meta Pixel, Conversions API, Google Tag Manager, UTM parameters) to ensure accurate attribution and reporting.
• Portfolio Support: Conduct rapid ad testing to validate market demand for new venture concepts before full launch.

Qualifications & Requirements

• Experience: 3-5+ years of hands-on experience managing medium-to-large paid media budgets, specifically focused on paid social advertising.
• Domain Expertise: Deep knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and attribution platforms.
• Data-Driven: Advanced proficiency in web analytics, conversion rate optimization (CRO), and funnel metrics.
• Technical Setup: Practical experience with pixel setup, event tracking, GTM, and CAPI implementation.
• Mindset: Analytical, metric-obsessed, proactive, and thrives in a fast-paced multi-venture startup environment.