Performance Marketing Executive — Scale ROI

Bjak Sdn Bhd; Petaling Jaya; On-site; MYR 48,000 - 96,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Campaign ownership

Regional exposure

Results-driven culture

Job summary

BJAK Sdn Bhd is seeking a Digital Marketing Executive (Advertising Operations) to plan, launch, and optimize paid campaigns across Meta, Google Ads, TikTok, and other platforms. You’ll monitor KPI metrics daily, run A/B tests, and ensure accurate tracking and reporting to drive ROI.

Dans ce rôle, you’ll collaborate with content/design teams, manage budgets, and stay ahead of platform changes. This position is based in Malaysia and on-site, with a focus on regional markets.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital advertising operations or performance marketing roles.
• Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
• Proficiency in analytics platforms such as Google Analytics and campaign dashboards.
• Knowledge of conversion tracking, UTM parameters, pixel setup, and GTM.
• Familiarity with retargeting strategies, audience segmentation, and programmatic display.

Responsibilities

• Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, TikTok, and other platforms.
• Monitor and analyze campaign KPIs daily to meet targets.
• Conduct A/B testing on creatives, copy, audiences, and bidding strategies.
• Collaborate with content and design teams to craft high-performing ads and landing experiences.
• Troubleshoot ad delivery, tracking, targeting, or performance issues in real time.
• Manage budgets across channels for maximum ROI.
• Build weekly/monthly reports with insights and actions.
• Stay updated on platform changes and new ad formats.
• Set up conversion tracking using UTM, pixels, and GTM.
• Coordinate with vendors/agencies for large-scale campaigns.

Skills

Digital advertising operations

Performance marketing

Facebook Business Manager

Google Ads

TikTok Ads

Analytics (GA / Meta reporting)

Campaign dashboards

Conversion tracking

UTM parameters

Google Tag Manager

Campaign optimization

Google Ads Certification

Education

Bachelor's degree in Marketing/Advertising/Business or related field

Tools

Facebook Business Manager

Google Ads

TikTok Ads

Google Analytics

Meta Ads Reporting

Google Tag Manager

Job description

BJAK Sdn Bhd is seeking a Digital Marketing Executive (Advertising Operations) to plan, launch, and optimize paid campaigns across Meta, Google Ads, TikTok, and other platforms. You’ll monitor KPI metrics daily, run A/B tests, and ensure accurate tracking and reporting to drive ROI.

Dans ce rôle, you’ll collaborate with content/design teams, manage budgets, and stay ahead of platform changes. This position is based in Malaysia and on-site, with a focus on regional markets.