Performance Marketing Executive – Paid Ads & Growth

ProsperLink (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Job summary

ProsperLink (M) Sdn Bhd is seeking a digital advertising specialist to plan, set up and manage campaigns across Meta, Google Ads and other platforms. The role focuses on driving traffic, leads and sales while continuously optimising performance.

You will monitor results, conduct A/B tests, analyse data and prepare performance reports, working closely with marketing and sales to meet objectives and stay ahead of industry trends.

Qualifications

• Experience planning and managing paid digital campaigns.
• Strong analytical skills to optimise performance.
• Ability to conduct A/B tests and interpret results.

Responsibilities

• Plan, set up and manage digital advertising campaigns across Meta (Facebook/Instagram), Google Ads and other relevant platforms.
• Monitor and optimise campaign performance to improve traffic, leads and sales.
• Analyse advertising data and prepare performance reports.
• Conduct A/B testing on different audiences, creatives and campaign strategies.
• Work closely with the marketing and sales team to achieve business and sales objectives.
• Keep up with the latest trends, tools and be proactive in adopting new approaches.

Skills

Digital advertising

Facebook/Instagram Ads

Google Ads

Analytics

A/B testing

Team collaboration

Tools

Meta Ads Manager

Google Ads Manager

Job description

ProsperLink (M) Sdn Bhd is seeking a digital advertising specialist to plan, set up and manage campaigns across Meta, Google Ads and other platforms. The role focuses on driving traffic, leads and sales while continuously optimising performance.

You will monitor results, conduct A/B tests, analyse data and prepare performance reports, working closely with marketing and sales to meet objectives and stay ahead of industry trends.