Performance Marketing & CRM Lead

3cat; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

3cat is a fast-growing Malaysian circular-tech company redefining how customers buy secondhand tech. The Performance Marketing & CRM Lead will shape omnichannel campaigns across online and offline touchpoints, optimize budgets, and drive customer engagement from awareness to purchase.

You will collaborate with designers, agencies and a chatbot team to deliver relevant communications, while expanding relationships for services and future device replacements.

Qualifications

• 3–5 years in performance marketing or CRM, preferably in ecommerce/retail/fintech.
• Experience managing budgets across multiple channels and driving results.
• Strong communication, collaboration, and ability to work with design and product teams.
• Fluency in Malay and Mandarin is a plus.

Responsibilities

• Manage and optimize performance across channels (Meta, Google, TikTok, etc.).
• Develop creative campaigns with designers and creators.
• Own customer follow-up and re-engagement through WhatsApp and chatbot.
• Build customer relationships for services and future purchases.
• Track performance weekly, monthly, quarterly and report to leadership.

Skills

Performance marketing

CRM tools

Budget management

Analytical thinking

Cross-functional teamwork

Tools

Meta Ads

Google Ads

TikTok Ads

WhatsApp

Job description

Help us shape how 3cat shows up - online and offline.

3cat is on a mission to make secondhand tech the first choice.

We're one of Malaysia's fastest-growing circular-tech companies, building a trusted omnichannel platform for pre-owned smartphones and electronics. Since starting in 2023, we've grown from one store to more than 20 stores across Malaysia, with a growing calendar of campaigns, activations and customer conversations happening every day.

We're backed by leading international and strategic investors including AEON (Japan), Iterative VC, Golden Gate Ventures, Foxmont Capital, TheVentures and XOX Mobile.

We're looking for a Performance Marketing & CRM Lead to help us create the work customers see and be part of the conversations that happen around it.

Why is this role important to 3cat’s goals and vision?

• To make secondhand tech the first choice, 3cat needs to reach more customers for our devices and services (including installments, mobile plans and insurance) while spending efficiently across a diverse set of channels.
• A purchase decision can take months and span various touch points across online and offline. Consistent, relevant follow-up and re-engagement help customers move from initial interest to a completed purchase.
• Growth does not stop at the first purchase. Building lasting customer relationships creates opportunities for companion devices, devices for family members and replacements over time.

Top 5 key responsibilities

• Manage and improve performance across a diverse mix of channels, including Meta (Facebook, Instagram and Threads), Google, TikTok, Little Red Book and partner channels. Allocate resources efficiently and recommend what to scale, change or stop.
• Develop creative campaign ideas that make 3cat’s devices and services compelling to different customer groups, and work with designers, agencies and creators to bring them to life and improve them based on results.
• Own customer follow-up and re-engagement, particularly through WhatsApp, recognising that customers may take months to decide. Work with the chatbot team to make communication relevant and helpful throughout the journey.
• Build customer relationships beyond the first purchase, identifying opportunities for services, companion devices, family purchases and future replacements.
• Track and review performance weekly, monthly and quarterly, connecting marketing spend and channel activity to enquiries, financing approvals, device collection and repeat purchases. Work closely across teams and give leadership clear recommendations.

Top 5 key requirements

• 3-5 years of experience in performance marketing and/or customer relationship management, ideally in e-commerce, retail, fintech/BNPL or lead generation.
• Hands-on experience managing budgets and delivering results across multiple marketing channels, including Meta and Google; able to adapt to channels such as TikTok, Little Red Book and partner channels and make efficient decisions across the mix.
• Experience building customer follow-up and re-engagement using customer relationship management or automation tools, with an understanding of longer purchase journeys and repeat business.
• Strong creative, commercial and analytical thinking: able to develop campaign ideas, understand what drives valuable customer relationships and explain where to invest, improve or stop spending.
• Very strong cross-functional collaboration and communication skills, with a hands-on, proactive approach. Able to prioritise, move quickly and use AI and automation effectively. Fluency in Malay and Mandarin is a plus.

Expected outcomes in the next 6-12 months

• 3cat has a well-managed mix of marketing and partner channels, with investment directed towards those that deliver valuable customer enquiries and purchases efficiently.
• Creative campaigns help more customers discover and consider 3cat’s devices and services, while more enquiries progress to financing approval and device collection.
• Customers receive relevant follow-up over the course of their decision, including re-engagement when they are not ready to purchase straight away.
• A foundation is in place to grow customer lifetime value through repeat purchases, companion devices, purchases for family members, services and future replacements.
• Leadership has a reliable view of performance weekly, monthly and quarterly, and teams work together to improve results and make informed investment decisions.

Why 3cat?

• Do real work from day one. You'll create live campaign, retail and activation assets that reach customers across more than 20 stores.
• Build two skills at once. You'll develop your design portfolio while gaining hands-on experience in community and channel management.
• See how marketing actually works. You'll work closely with our CMO and marketing team and see how creative decisions connect to campaigns, customers and commercial results.
• Learn in a fast-growing business. There's always something happening - campaigns, activations, stores and customer conversations; giving you plenty of opportunities to learn by doing.
• Make secondhand tech the first choice. Your work will help us make quality technology more affordable while keeping devices in use for longer.