Omnichannel Growth Marketing & CRM Lead

3cat; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

3cat is a fast-growing Malaysian circular-tech company redefining how customers buy secondhand tech. The Performance Marketing & CRM Lead will shape omnichannel campaigns across online and offline touchpoints, optimize budgets, and drive customer engagement from awareness to purchase.

You will collaborate with designers, agencies and a chatbot team to deliver relevant communications, while expanding relationships for services and future device replacements.

Qualifications

• 3–5 years in performance marketing or CRM, preferably in ecommerce/retail/fintech.
• Experience managing budgets across multiple channels and driving results.
• Strong communication, collaboration, and ability to work with design and product teams.
• Fluency in Malay and Mandarin is a plus.

Responsibilities

• Manage and optimize performance across channels (Meta, Google, TikTok, etc.).
• Develop creative campaigns with designers and creators.
• Own customer follow-up and re-engagement through WhatsApp and chatbot.
• Build customer relationships for services and future purchases.
• Track performance weekly, monthly, quarterly and report to leadership.

Skills

Performance marketing

CRM tools

Budget management

Analytical thinking

Cross-functional teamwork

Tools

Meta Ads

Google Ads

TikTok Ads

WhatsApp

Job description

3cat is a fast-growing Malaysian circular-tech company redefining how customers buy secondhand tech. The Performance Marketing & CRM Lead will shape omnichannel campaigns across online and offline touchpoints, optimize budgets, and drive customer engagement from awareness to purchase.

You will collaborate with designers, agencies and a chatbot team to deliver relevant communications, while expanding relationships for services and future device replacements.