Senior Performance Marketing Executive

EasyParcel Sdn. Bhd.; George Town; On-site; MYR 192,000 - 384,000; Full time

Job summary

EasyParcel Sdn. Bhd. is seeking a data-driven Senior Performance Marketing Executive to lead paid acquisition across Malaysia and Singapore. You’ll work with agencies and internal teams to develop strategies, manage budgets, and push for measurable revenue growth. This role suits someone who loves numbers and turning insights into action.

You will analyze performance, challenge campaigns, and ensure initiatives align with business outcomes while improving ROAS and customer acquisition metrics.

Qualifications

• 2–4+ years of experience in performance marketing or related role.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of ROAS, CAC, CPA, conversion rates, attribution, and marketing funnels.
• Excellent analytical and problem-solving skills.
• Confident communicating with external agencies and challenging recommendations.
• Able to manage multiple campaigns, markets, budgets, and priorities.
• Proactive, commercially minded, and ownership-driven.
• Good verbal and written English communication.
• Experience in e-commerce, marketplaces, SaaS, technology, or customer acquisition businesses is a plus.
• Experience in a digital or performance marketing agency is a strong advantage.

Responsibilities

• Develop and manage performance marketing strategy for Malaysia and Singapore.
• Collaborate with agencies to develop and optimize strategies across Meta, Google, and other channels.
• Set targets and allocate budgets across markets, channels, and campaigns.
• Analyze the customer acquisition journey from Ads to Revenue.
• Manage agency relationships, review plans, and ensure accountability for targets.
• Coordinate testing of audiences, creatives, offers, landing pages, and campaigns to drive ROAS.

Skills

Analytics

Problem-solving

Agency communication

Strategy-minded

Education

Diploma or Bachelor’s in Marketing/Business/Digital Marketing

Tools

Meta Ads

Google Ads

Job description

At EasyParcel, we believe performance marketing should go beyond clicks, impressions, and campaign reports. It should create real customer and revenue growth.

We are looking for a data-driven, commercially minded, and proactive Senior Performance Marketing Executive to manage our paid acquisition performance across Malaysia and Singapore.

This role is ideal for someone who understands Meta Ads and Google Ads, enjoys working with numbers, and knows how to turn marketing investment into measurable business results.

You will work closely with our appointed advertising agencies and internal marketing team to develop strategies, manage budgets, challenge campaign performance, and continuously improve results.

You don't need to personally execute every ad. But you should understand performance marketing well enough to know what good looks like, ask the right questions, and hold our agencies accountable for results.

Key Responsibilities

1. Performance Marketing Strategy – Malaysia & Singapore

• Manage paid acquisition performance across Malaysia and Singapore.
• Work with appointed agencies to develop and improve performance marketing strategies across Meta, Google, and other relevant channels.
• Set performance targets and recommend budget allocation across markets, channels, and campaigns.
• Understand the differences between Malaysia and Singapore and adapt strategies accordingly.
• Identify opportunities to scale successful campaigns and improve underperforming ones.
• Analyze the complete customer acquisition journey from Ads → Sign-up → Top-up → Shipping Customer → Revenue.
• Continuously identify opportunities to generate more customers and revenue from our marketing investment.

2. Advertising Agency Management

• Act as the main point of contact between EasyParcel and our performance marketing agencies.
• Review and challenge agency strategies, media plans, campaign proposals, budgets, and performance reports.
• Hold agencies accountable for agreed targets, timelines, and deliverables.
• Ensure agencies continuously test new audiences, creatives, offers, and campaign approaches.
• Identify what is working, what is not working, and why.
• Turn campaign discussions into clear actions and next steps.
• Share successful learnings between Malaysia and Singapore where relevant.
• Evaluate existing and potential new agency partners when required.

3. Performance Analysis & Revenue Growth

• Monitor key performance indicators including Ad Spend, Revenue, ROAS, CAC, CPA, Cost per Sign-up, Conversion Rate, and New Customer Acquisition.
• Analyze campaign and funnel performance to identify growth opportunities and conversion gaps.
• Investigate performance changes and identify the underlying reasons behind them.
• Recommend actions to improve acquisition efficiency and marketing ROI.
• Prepare weekly and monthly performance updates with clear insights and recommendations.
• Focus on business outcomes and revenue contribution, not just marketing metrics.
• Every performance review should help answer: What happened → Why did it happen → What should we do next?
• Work with agencies and internal teams to test different audiences, creatives, ad copy, offers, landing pages, campaign structures, and retargeting strategies.
• Identify winning campaigns and recommend how they can be scaled.
• Develop new ideas and experiments to improve ROAS, conversion, and customer acquisition.
• Explore new paid acquisition channels and opportunities when relevant.
• Ensure experiments have clear objectives and measurable outcomes.

5. Creative Performance & Testing

• Work closely with our internal content and creative teams to improve advertising performance.
• Identify winning and underperforming creatives based on data.
• Recommend new creative angles, messages, and variations for testing.
• Ensure sufficient creative testing is happening across campaigns.
• Provide clear performance feedback to help the creative team improve future campaigns.
• Balance brand consistency with performance and conversion.

6. Agency Evaluation & Selection

• Support the evaluation and selection of performance marketing agencies when required.
• Review agency proposals, strategies, case studies, and performance claims critically.
• Assess an agency's actual capabilities, team structure, testing methodology, attribution approach, and track record.
• Compare agency fees against expected business outcomes.
• Identify whether an agency has the right experience and capabilities for EasyParcel.
• Recommend whether to continue, change, or appoint additional agency partners based on performance and business needs.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 2–4+ years of experience in performance marketing, paid acquisition, digital advertising, or a related role.
• Hands-on experience with Meta Ads and Google Ads.
• Good understanding of ROAS, CAC, CPA, conversion rates, attribution, and marketing funnels.
• Comfortable working with marketing data and turning numbers into actionable recommendations.
• Strong analytical and problem‑solving skills.
• Confident communicating with external agencies and challenging recommendations when necessary.
• Able to manage multiple campaigns, markets, budgets, and priorities.
• Proactive, curious, commercially minded, and comfortable taking ownership of results.
• Good verbal and written communication skills in English.
• Experience in e-commerce, marketplaces, SaaS, technology, or customer acquisition businesses is an added advantage.
• Previous experience working in a digital or performance marketing agency is a strong advantage.

Who We're Looking For

We're looking for someone who:

• Understands performance marketing and doesn't just rely on agency reports.
• Loves numbers and enjoys finding the story behind the data.
• Asks "why" when performance improves or declines.
• Can challenge an agency confidently and push for better strategies and results.
• Thinks commercially and connects marketing activities to customers and revenue.
• Enjoys experimenting and is willing to test, learn, and improve continuously.
• Takes ownership of results, not just tasks and campaign coordination.
• Knows how to prioritize the few initiatives that can create the biggest impact.
• Wants to move beyond simply executing campaigns and develop stronger exposure to strategy, business growth, and regional marketing.

Why Join EasyParcel?

• Take ownership of performance marketing across Malaysia and Singapore.
• Gain regional exposure by managing two different customer markets.
• Move beyond campaign execution into strategy, agency management, and business growth.
• Work closely with our internal marketing team and company leadership.
• Have the opportunity to test new ideas and turn successful experiments into scalable growth.
• Develop deeper exposure to the full customer journey — from acquisition to conversion and revenue.
• Join a team that believes in doing less with more — focusing our energy on initiatives that create the biggest impact.
• Build your career from performance marketing execution toward broader growth and leadership responsibilities.

Our Mission for This Role

Turn our marketing investment into measurable customer and revenue growth across Malaysia and Singapore.