Specialist, Digital Performance

U Mobile; Kuala Lumpur; Presencial; MYR 75.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Staff discounts

Medical, dental, optical and insurance

Smart casual attire

Descripción de la vacante

U Mobile Sdn Bhd in Kuala Lumpur is seeking a Specialist, Digital Performance to plan, execute, and optimize digital campaigns across Google, Meta, TikTok, and other platforms. You will translate business goals into performance strategies, manage mid-to-large budgets, and ensure accurate tracking and attribution.

You will collaborate with Brand, Product, E-commerce and Agency partners, conduct A/B tests, analyze results with GA4, and present clear insights to stakeholders.

Formación

• 3–5 years of hands-on experience in digital performance / paid media.
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large-scale budgets and performance-driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills

Responsabilidades

• Plan, execute, and optimize digital performance campaigns across Google, Meta, TikTok and other relevant platforms.
• Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).
• Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.
• Analyze post-campaign performance and deliver actionable insights.
• Work closely with internal teams (Brand, Product, E-commerce, App) and external agencies.

Conocimientos

Google Ads

Meta Ads Manager

TikTok Ads

GA4 analytics

Budget management

Attribution basics

Data analysis

Stakeholder management

Herramientas

GA4

Descripción del empleo

Specialist, Digital Performance

Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!
Top Reasons To Join Us!

• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

• Campaign Planning & Execution
• Plan, execute, and optimize digital performance campaigns across Google, Meta, TikTok and other relevant platforms.
• Support always-on, tactical, and burst campaigns (e.g. acquisitions, upsell, devices, app, 5G, enterprise).
• Translate business objectives into clear performance strategies (KPIs, audiences, formats, budget phasing).
• Performance Optimization & Analytics
• Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).
• Identify trends, anomalies, and opportunities, and proactively recommend optimizations.
• Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.
• Analyze post-campaign performance and deliver actionable insights.
• Reporting & Stakeholder Management
• Prepare weekly, monthly, and post-campaign reports with clear insights for internal stakeholders.
• Translate complex performance data into clear recommendations for non-technical audiences.
• Work closely with internal teams (Brand, Product, In-base, E-commerce, App) and external agencies.
• Platform & Capability Development
• Stay up to date with platform betas, new ad products, and best practices (e.g. AI-driven optimization, automation, new formats).
• Support testing of new tools and platforms to improve efficiency and effectiveness.
• Ensure campaign governance, tracking accuracy, and adherence to brand and compliance guidelines.
• Collaboration & Process Excellence
• Act as a key point of contact for agency partners on performance execution and optimization.
• Contribute to improving workflows, timelines, and ways of working across teams.

About You

• 3–5 years of hands‑on experience in digital performance / paid media (agency or in‑house).
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large‑scale budgets and performance‑driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills

About You

• 3–5 years of hands‑on experience in digital performance / paid media (agency or in‑house).
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large‑scale budgets and performance‑driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills