Overseas Sales Executive

Michael Page; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Benefits offered by this job

Performance-based incentives

International exposure

Career progression opportunities

Job summary

Michael Page is recruiting on behalf of a well-established electronics equipment manufacturer to drive overseas sales growth from Kuala Lumpur. You will develop high-value customers, including contract manufacturers and leading electronics brands, and tailor equipment solutions in collaboration with customer technical teams.

You will manage distributors, monitor customer needs, and push for market expansion across Southeast Asia, with travel as required.

Qualifications

• Bachelor's Degree or Diploma; 3+ years sales experience in electronics manufacturing equipment.

Responsibilities

• Develop and acquire overseas customers, focusing on contract manufacturers and electronics brands.
• Propose tailored equipment and production solutions with customers' technical teams.
• Achieve sales targets and drive regional market growth.
• Build and manage distributor networks across overseas markets.
• Represent the company at exhibitions and industry events.

Skills

Fluent English

Fluent Mandarin

Business development

Negotiation

Sales planning

Communication

Willing to travel

Education

Bachelor's Degree or Diploma

Tools

MS Office

Job description

About Our Client

Our client is a well-established manufacturer of electronics production equipment with a growing international footprint. Serving the electronics manufacturing industry, the company provides advanced solutions including SMT equipment, soldering systems, inspection technologies, and automated production solutions to support customers in improving productivity, quality, and operational efficiency.

Job Description

• Join a high-growth overseas sales role in the electronics manufacturing sector.
• Drive international business expansion with leading manufacturing customers.

Customer Development & Sales Growth

• Develop and acquire high-value overseas customers, focusing on leading contract manufacturers and internationally recognized electronics brands.
• Understand customer requirements for SMT equipment, soldering equipment, and automated production processes.
• Partner with customers' technical teams and internal specialists to propose tailored equipment and production solutions.
• Support customers in equipment selection, production efficiency optimization, and cost reduction initiatives.
• Achieve assigned sales targets and business development objectives.

Key Account Management

• Build and maintain strong relationships with key accounts through regular customer visits and virtual meetings.
• Monitor customer production needs, equipment performance, and satisfaction levels.
• Coordinate with engineering, service, and operational teams to resolve installation, commissioning, maintenance, and operational issues.
• Gather customer feedback on equipment performance, capacity expansion requirements, and technology upgrades.
• Manage customer relationships throughout the equipment lifecycle, from initial purchase to replacement planning.

Account Growth & Cross-Functional Coordination

• Collaborate with production, supply chain, and after-sales teams to ensure timely delivery and service support for strategic accounts.
• Identify opportunities for repeat business arising from production expansion, upgrades, and modernization initiatives.
• Drive long-term account growth through strategic customer engagement.

Market & Distributor Development

• Develop and execute regional market expansion strategies for:
• Wave Soldering Systems
• Reflow Ovens
• Selective Soldering Systems
• Curing Ovens
• Solder Paste Inspection (SPI) Systems
• Automated Optical Inspection (AOI) Systems
• Identify, recruit, and manage distributor partners across overseas markets.
• Build and strengthen channel networks to support business growth.
• Represent the company at industry exhibitions, trade shows, technical seminars, and forums such as NEPCON.
• Deliver sales and channel development targets.

Regional Business Planning

• Provide market intelligence, customer insights, and competitive information to internal product and technical teams.
• Support localization initiatives and product adaptations based on market requirements.
• Contribute to annual business planning and overseas growth strategies.
• Perform additional responsibilities assigned by management to support regional development objectives.

The Successful Applicant

• Bachelor's Degree or above from a recognized institution. Candidates with relevant industry experience may be considered with a Diploma qualification.
• Minimum 3 years of sales experience.
• Experience in electronics manufacturing equipment, thermal processing equipment, SMT, soldering systems, or related industrial equipment is highly preferred.
• Familiarity with Southeast Asian markets and established industry customer networks will be an advantage.
• Strong business development, prospecting, sales, and negotiation skills.
• Proven ability to independently manage market research and customer acquisition activities.
• Fluent in both English and Mandarin (spoken and written) to support business communication with regional stakeholders and customers.
• Proficient in Microsoft Office applications and standard business tools.
• Strong customer engagement, problem-solving, and needs analysis capabilities.
• Excellent communication, stakeholder management, and execution skills.
• Self-motivated, adaptable, and eager to learn in a fast-paced environment.
• Willing to travel internationally as required for customer and distributor engagement.

What's on Offer

• Opportunity to join an expanding international business within the electronics manufacturing sector.
• Exposure to regional and global customers across Southeast Asia and beyond.
• Strong career progression opportunities in international sales and business development.
• Collaborative environment with technical, engineering, and operational teams.
• Attractive remuneration package with performance-based incentives.
• Opportunity to represent innovative manufacturing technologies at industry-leading exhibitions and events.

Quote job ref: JN-102026-7136373