Overseas Sales Manager - Electronic Manufacturing Equipment

JT Automation Technology（Malaysia）SDN BHD; Gelang Patah; On-site; MYR 120,000 - 180,000; Full time

Job summary

JT Automation Technology（Malaysia）SDN BHD is seeking an Overseas Sales Manager to develop overseas business for electronics manufacturing equipment based in Gelang Patah, Johor. You will focus on new customer acquisition, key accounts, and distributor development, coordinating with technical and operations teams to deliver tailored solutions.

Ideal candidates have at least 3 years of sales experience, strong English and Chinese language skills, and familiarity with Southeast Asian markets.

Qualifications

• Bachelor's degree or above in any discipline; industry experience considered.
• At least 3 years of sales experience.
• Familiarity with Southeast Asian markets and electronics equipment is advantageous.
• Proficient in English and Chinese for communications.

Responsibilities

• Develop overseas business for electronics manufacturing equipment.
• Acquire new customers and manage key accounts.
• Coordinate with technical and production teams to tailor solutions.
• Meet sales targets within set timeframes.
• Develop distributor networks and participate in industry events.

Skills

English proficiency

Chinese language

Sales

Negotiation

Market research

Education

Bachelor's degree or above

Tools

MS Office

CRM software

Job description

Overseas Sales Manager - Electronic Manufacturing Equipment

This position is based in Gelang Patah, Johor, Malaysia.

We are seeking an Overseas Sales Manager to develop overseas business for electronics manufacturing equipment. The role covers new customer acquisition, key account management, distributor development, and coordination with technical and operational teams.

Key Responsibilities

Customer Development and Sales Growth

• Independently develop high-value overseas customers, focusing on major contract manufacturers and internationally recognized brand manufacturers.
• Understand customer requirements for surface mount technology (SMT) equipment, soldering equipment, and automated production processes.
• Work with customers' technical teams and internal specialists to develop tailored solutions covering equipment selection, production capacity optimization, and cost control.
• Achieve assigned sales targets within the required timeframes.

Key Account Management

• Maintain key account records and conduct regular follow-ups through on-site visits and video meetings.
• Monitor equipment operating conditions, changes in production requirements, and customer satisfaction.
• Coordinate with relevant teams to resolve installation, commissioning, operation, and maintenance issues promptly.
• Collect product performance feedback and requirements for intelligent upgrades and increased production capacity.
• Support customers throughout the equipment lifecycle, from purchase to retirement and replacement.

Account Growth and Internal Coordination

• Coordinate with production, supply chain, and after-sales teams to arrange priority production scheduling, logistics, and service engineer response for key accounts.
• Identify repeat purchase opportunities arising from capacity expansion and equipment upgrades.

Market and Distributor Development

• Develop regional market expansion strategies for wave soldering systems, reflow ovens, selective soldering systems, curing ovens, solder paste inspection (SPI) systems, and automated optical inspection (AOI) systems.
• Identify and develop qualified distributors to build overseas channel networks.
• Participate in electronics manufacturing exhibitions, including NEPCON, industry forums, and technical seminars to strengthen brand awareness and market presence.
• Achieve assigned sales and channel development targets.

Regional Planning and Collaboration

• Communicate local market developments and customer requirements to technical and product teams.
• Support product adaptations for local market needs.
• Contribute to annual regional business planning and the implementation of the company's overseas growth strategy.
• Complete other duties assigned by management in support of regional business development.

Requirements

• A bachelor's degree or above obtained through full-time study, in any discipline. Candidates from the same industry may be considered with a diploma or equivalent qualification.
• At least 3 years of sales experience.
• Familiarity with electronics thermal processing equipment and Southeast Asian markets, and established relevant customer relationships, will be advantageous.
• Strong sales and negotiation skills, with the ability to conduct market research and sales activities independently.
• Proficiency in English listening, speaking, reading, and writing.
• Proficiency in spoken and written Chinese is required for communication.
• Proficiency in commonly used office software.
• Strong customer understanding, needs analysis, and problem identification skills.
• A customer-focused approach with effective communication, coordination, and execution skills.
• Strong learning ability, responsibility, and self-motivation.