Offline Channel Growth & Key Account Lead

OXYBENEFITS HEALTH SDN BHD; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

OXYBENEFITS HEALTH SDN BHD in Malaysia is seeking a Key Account Manager to drive business development across non-Watsons offline channels. You will expand our retail presence by identifying new opportunities, building strategic partnerships, and taking deals from prospecting through to launch.

This hands-on role involves growing our offline channel network, negotiating partnerships, and contributing to the company’s expansion.

Qualifications

• Proven experience in Key Account Management, Business Development, Sales, or Channel Development.
• Strong understanding of offline retail and commercial partnerships.
• Confident in business negotiations and stakeholder management.
• Strong communication, presentation, and relationship-building skills.
• Commercially driven with the ability to identify opportunities and convert them into business results.
• Comfortable working independently in a fast-paced and growth-oriented environment.

Responsibilities

• Lead business development across chain retailers, group-buy networks, exhibitions/trade shows, and large B-end accounts.
• Identify, evaluate, and prioritize potential channel partners based on business potential and brand fit.
• Develop and expand the company’s offline channel network to support sustainable business growth.
• Lead commercial negotiations covering listing fees, entry terms, trade terms, joint marketing, and exclusivity.
• Secure attractive shelf space, displays, and activation opportunities within partner accounts.
• Manage the end-to-end BD pipeline, from prospecting and qualification to negotiation, contract signing, and pilot launch.
• Build and maintain an updated channel map and BD pipeline, including prospects, deal stages, key decision-makers, and next actions.
• Monitor pipeline progress and provide regular updates to the Line Manager.
• Work closely with Marketing to develop joint campaigns, in-store activations, and product launches.
• Coordinate with Supply Chain and Operations to support smooth account onboarding, product listing and replenishment.
• Collaborate with the Line Manager and Legal team on commercial structures, margins, payment terms and agreements.

Skills

Key Account Management

Business Development

Sales

Channel Development

Negotiation

Stakeholder management

Job description

OXYBENEFITS HEALTH SDN BHD in Malaysia is seeking a Key Account Manager to drive business development across non-Watsons offline channels. You will expand our retail presence by identifying new opportunities, building strategic partnerships, and taking deals from prospecting through to launch.

This hands-on role involves growing our offline channel network, negotiating partnerships, and contributing to the company’s expansion.