Off-Trade Customer Marketing Lead

Moet Hennessy Asia Pacific Pte Ltd

Kuala Lumpur

On-site

MYR 180,000 - 240,000

Full time

8 days ago

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

Moët Hennessy Asia Pacific is seeking a Customer Marketing Manager (Off-Trade) in Kuala Lumpur to bridge Brand Marketing and Sales, translating strategies into customer-facing programs and commercial activations across Modern Retail, Traditional Trade, CIR, Wholesalers and Corporate Sales.

You will enhance portfolio visibility, engage customers, and optimize activations through data-driven decisions while collaborating with Brand, Sales and Commercial Development teams to drive sustainable

Qualifications

Strong planning and organizational skills.
Expertise in Customer Marketing, Channel Management, Category Management and Planogram.
Strong understanding of Off-Trade channels, especially Modern Trade and Independent Retailers.
Strong sales mindset with a value-added solution focus.
Ability to collaborate cross-functionally with diplomacy.
Experience using data and insights to support business decisions.
Appreciation of luxury, quality and lifestyle.

Responsibilities

Trade and Channels management (Off-Trade): Collaborate with Brand Team to implement activations by sub-channels.
Trade Activities (Off-Trade): Analyze Off-Trade programs across Moët Hennessy & Diageo brands and derive learnings.
Brand Ambassador (PGs) and Merchandisers Management for Off-Trade: Manage PGs schedules and budgets; oversee end-to-end workflow.
Commercial excellence (Off-Trade): Ensure Aspire adoption and collaborate with Aspire Global team; analyze data.