Customer Marketing Manager (Off-Trade)

LVMH; Kuala Lumpur; Hybrid; MYR 180,000 - 260,000; Full time

Job summary

LVMH is seeking a Customer Marketing Manager (Off-Trade) in Malaysia to bridge Brand Marketing and Sales, translating brand strategies into customer programs across Modern Retail, Traditional Trade, CIR, and Wholesalers.

You will enhance portfolio visibility, drive activation effectiveness, and use data-driven insights to deliver sustainable growth and market share gains in a luxury, collaborative environment.

Qualifications

• Strong planning and organization skills.
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogram.

Responsibilities

• Trade and Channels management (Off-Trade): implement brand activations by sub-channels; manage trade activations; develop category & portfolio plans; provide insights for visibility and engagement; track pricing across sub-channels.
• Trade Activities (Off-Trade): implement activations and budget by sub-channels; analyze Off-Trade programs; develop merchandising and planogramming.
• Pouring Girls (PGs) and Merchandisers Management for Off-Trade: schedule PGs; manage budget; reconcile finances; collate post-sales results for commissions.
• Commercial excellence (Off-Trade): drive Aspire adoption in Malaysia; collaborate with Aspire Global team; analyze Aspire data for insights; manage workflow and assets.

Skills

Customer Marketing

Channel Management

Category Management

Planogram

Cross-functional collaboration

Data-driven decision making

Job description

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

We're thrilled to announce the opening for a Customer Marketing Manager (Off-Trade). In this role, you will serve as the critical link between Brand Marketing and Sales, translating brand strategies into impactful customer-facing programs and commercial activation plans. Working closely with Brand, Sales, and Commercial Development teams, you will drive customer marketing initiatives across the Off-Trade landscape, including Modern Retail, Traditional Trade, Chinese Independent Retailers (CIR), Wholesalers, and Corporate Sales.

You will enhance portfolio visibility, strengthen customer engagement, and maximize activation effectiveness through data-driven decision making and strong cross-functional collaboration. By identifying market opportunities and optimizing brand investments, you will play a key role in delivering sustainable business growth, market share gains, and commercial success.

If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, Moët Hennessy is where you’ll flourish.

#LI-Hybrid

Job responsibilities

How you will contribute…

1) Trade and Channels management (Off-Trade):

• Collaborate with Brand Team to implement and execute approved brand activations by sub-channels.
• Manage and coordinate all trade & tactical activations to ensure efficiencies in investment and results oriented according to key KPIs set by campaigns.
• Develop category & portfolio plans for modern & traditional retail.
• Provide insights and recommendations for impactful visibility and engagement.
• To effectively track and monitor products pricing across sub-channels for competitiveness and brand strategy alignment.

2) Trade Activities (Off-Trade):

• Collaborate with Brand Teams to implement and execute approved brand activations and budget by sub-channels.
• Analyze all Off-Trade programs across Moët Hennessy & Diageo brands and provide insights and learnings of efficiencies in investment and to achieve targeted KPIS.
• Develop and implement merchandising plans & planogramming according to brands strategies.

3) Pouring Girls (PGs) and Merchandisers Management for Off-Trade:

• Responsible for PGs schedules at designated Off-Trade activities and events.
• Manage and allocate the annual Off-Trade PGs and merchandisers budget.
• Oversee end-to-end workflow including financial reconciliation of all Off-Trade PGs activities.
• Collate all post sales results from PGs for sales commissions payout.

4) Commercial excellence (Off-Trade):

• Ensure high adoption rates for Aspire (above 3.5) for Malaysia
• Ensure high collaboration with the Aspire Global team to develop and improve usage for day-to-day commercial workings.
• Analyze data from Aspire and provide insights for learnings.
• Manage graphist end to end workflow and deliverables.
• Manage and update trade presenter assets across MHD brands for Off-Trade.

Profile

We are looking for unique and amazing talent. Join us if you have…

• Strong planning and organization skills.
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogram would be an added advantage.
• Strong understanding of Off-Trade channels, particularly Modern Trade and Independent Retailers, would be an advantage.
• Strong sales/commercial sense with a value-added solution mindset.
• Good team player with ability to work effectively in cross-functional teams; effective collaborator, influencer with diplomatic communication skills.
• Highly motivated with strong sense of responsibility and initiative as well as effective management of various stakeholders in and out of the organization.
• Creative and lateral thinking, self-starter and independent.
• Experience using data and insights to support business decision-making would be an advantage.
• An appreciation of luxury, quality, and lifestyle.

Additional information

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Ready for a world of possibilities? Discover Moët Hennessy today!

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.