Customer Marketing Manager (Off-Trade)

MOET HENNESSY DIAGEO MALAYSIA SDN. BHD.; Kuala Lumpur; Hybrid; MYR 90,000 - 130,000; Full time

Job summary

Moët Hennessy Diageo Malaysia is seeking a Customer Marketing Manager (Off-Trade) to bridge Brand Marketing and Sales, translating strategies into customer-facing programs and activations. You will work with Brand, Sales, and Commercial Development to drive initiatives across Modern Retail, Traditional Trade, CIR, Wholesalers, and Corporate Sales.

You will enhance portfolio visibility, engagement, and activation effectiveness through data-driven decisions and cross-functional collaboration.

Qualifications

• Strong planning and organization skills.
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogram would be an added advantage.
• Strong understanding of Off-Trade channels, particularly Modern Trade and Independent Retailers, would be an advantage.
• Good team player with ability to work effectively in cross-functional teams; effective collaborator, influencer with diplomatic communication skills.
• Experience using data and insights to support business decision-making would be an advantage.
• An appreciation of luxury, quality, and lifestyle.

Responsibilities

• Trade and Channels management (Off-Trade): collaborate with Brand Team to implement activations and manage budget by sub-channels.
• Trade Activities (Off-Trade): analyze Off-Trade programs and provide insights to improve efficiencies and KPIs.
• Pouring Girls (PGs) and Merchandisers Management for Off-Trade: schedule, budget, and end-to-end workflow.
• Commercial excellence (Off-Trade): ensure Aspire adoption and analyze data to drive decisions.

Skills

Customer Marketing

Channel Management

Category Management

Planogram

Job description

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

We’re thrilled to announce the opening for a Customer Marketing Manager (Off-Trade). In this role, you will serve as the critical link between Brand Marketing and Sales, translating brand strategies into impactful customer-facing programs and commercial activation plans. Working closely with Brand, Sales, and Commercial Development teams, you will drive customer marketing initiatives across the Off-Trade landscape, including Modern Retail, Traditional Trade, Chinese Independent Retailers (CIR), Wholesalers, and Corporate Sales.

You will enhance portfolio visibility, strengthen customer engagement, and maximize activation effectiveness through data-driven decision making and strong cross-functional collaboration. By identifying market opportunities and optimizing brand investments, you will play a key role in delivering sustainable business growth, market share gains, and commercial success.

If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, Moët Hennessy is where you’ll flourish.

#LI-Hybrid

Job responsibilities

How you will contribute…

1) Trade and Channels management (Off-Trade)

• Collaborate with Brand Team to implement and execute approved brand activations by sub-channels.
• Manage and coordinate all trade & tactical activations to ensure efficiencies in investment and results oriented according to key KPIs set by campaigns.
• Supervise executions, efficiency, ROI analysis for customer marketing programs across Moët Hennessy & Diageo brands.
• Develop category & portfolio plans for modern & traditional retail.
• Provide insights and recommendations for impactful visibility and engagement.
• To effectively track and monitor products pricing across sub-channels for competitiveness and brand strategy alignment.

2) Trade Activities (Off-Trade)

• Collaborate with Brand Teams to implement and execute approved brand activations and budget by sub-channels.
• Analyze all Off-Trade programs across Moët Hennessy & Diageo brands and provide insights and learnings of efficiencies in investment and to achieve targeted KPIS.
• Develop and implement merchandising plans & planogramming according to brands strategies.

3) Pouring Girls (PGs) and Merchandisers Management for Off-Trade

• Responsible for PGs schedules at designated Off-Trade activities and events.
• Manage and allocate the annual Off-Trade PGs and merchandisers budget.
• Oversee end-to-end workflow including financial reconciliation of all Off-Trade PGs activities.
• Collate all post sales results from PGs for sales commissions payout.

4) Commercial excellence (Off-Trade)

• Ensure high adoption rates for Aspire (above 3.5) for Malaysia
• Ensure high collaboration with the Aspire Global team to develop and improve usage for day-to-day commercial workings.
• Analyze data from Aspire and provide insights for learnings.
• Manage graphist end to end workflow and deliverables.
• Manage and update trade presenter assets across MHD brands for Off-Trade.

Profile

We are looking for unique and amazing talent. Join us if you have…

• Strong planning and organization skills.
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogram would be an added advantage.
• Strong understanding of Off-Trade channels, particularly Modern Trade and Independent Retailers, would be an advantage.
• Strong sales/commercial sense with a value-added solution mindset.
• Good team player with ability to work effectively in cross-functional teams; effective collaborator, influencer with diplomatic communication skills.
• Highly motivated with strong sense of responsibility and initiative as well as effective management of various stakeholders in and out of the organization.
• Creative and lateral thinking, self-starter and independent.
• Experience using data and insights to support business decision-making would be an advantage.
• An appreciation of luxury, quality, and lifestyle.

Additional information

When you join Moët Hennessy…

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Ready for a world of possibilities? Discover Moët Hennessy today!

Unlock job insights

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Moet Hennessy Diageo Malaysia is the recognised industry leader in the marketing and distribution of premium branded spirits, champagnes and fine wines in Malaysia. Our portfolio includes some of the most well known premium brands such as Hennessy cognac, Moet & Chandon champagne, Dom Perignon, Johnnie Walker scotch whiskies, Gordon’s Gin, Smirnoff vodka, Bailey’s Irish Cream as well as a wide range of quality wines from traditional and New World countries. We values talent. It is always our belief to Attract, Recruit, Develop and Retain the BEST. We reward our best talents with market-competitive salary and benefits. In addition to compensation & benefits, much of our effort is spent on developing employees' skills. Through training & development, our employees acquire the expertise and ability to anticipate changes in the current environment, and they benefit from increased responsibilities and professional growth.

Moet Hennessy Diageo Malaysia is the recognised industry leader in the marketing and distribution of premium branded spirits, champagnes and fine wines in Malaysia. Our portfolio includes some of the most well known premium brands such as Hennessy cognac, Moet & Chandon champagne, Dom Perignon, Johnnie Walker scotch whiskies, Gordon’s Gin, Smirnoff vodka, Bailey’s Irish Cream as well as a wide range of quality wines from traditional and New World countries. We values talent. It is always our belief to Attract, Recruit, Develop and Retain the BEST. We reward our best talents with market-competitive salary and benefits. In addition to compensation & benefits, much of our effort is spent on developing employees' skills. Through training & development, our employees acquire the expertise and ability to anticipate changes in the current environment, and they benefit from increased responsibilities and professional growth.