Assistant Manager, Channel Development - Modern Off-Trade Channel (MOFT)

Carlsberg Malaysia; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

Carlsberg Malaysia is seeking an Assistant Manager, Channel Development for the Modern Off-Trade channel to drive strategic planning and execution. You will align channel, customer, and brand priorities with Brand and Sales, ensuring on-time and impactful initiatives.

You will monitor performance, translate insights into actionable plans, and partner with stakeholders to optimize budget and delivery. This role offers growth within a dynamic FMCG environment.

Qualifications

• Bachelor's degree in marketing, business, commerce or related discipline.
• Strong understanding of channel marketing and a results-driven mindset.
• Experience in FMCG channel activation and trade programs preferred.

Responsibilities

• Develop channel plans and translate strategies into actionable execution plans.
• Lead channel marketing activation and track performance to improve outcomes.
• Collaborate with Brand, Sales, and cross-functional stakeholders to align priorities.
• Partner with Sales to implement channel initiatives and bring Carlsberg brands to life in MOFT.
• Monitor channel performance and provide data-driven recommendations for improvements.
• Identify customer insights and market trends to support growth initiatives.

Skills

Channel Marketing

Sales

Commercial roles

Education

Bachelor's Degree in Marketing, Business Administration, Commerce, or related discipline

Job description

We are looking for a strategic, analytical, and results-driven Assistant Manager, Channel Development - Modern Off-Trade Channel (MOFT)to join our team atCarlsberg Malaysia. This role is instrumental in supporting the development and execution of MOFT channel strategies, driving effective channel planning, deployment, and implementation of marketing initiatives to accelerate channel growth and deliver business objectives. Working closely with cross-functional teams and key customers, you will leverage insights to track performance, identify opportunities for continuous improvement, and ensure strong execution aligned with our overall commercial strategy.

If you are passionate about driving channel excellence and thrive in a dynamic FMCG environment, this could be the perfect opportunity for you.

What you'll be doing

• Support the development of channel plans and translate channel strategies into actionable execution plans.
• Drive the implementation and tracking of Channel PICoS (Picture of Success) to improve outlet execution and brand visibility.
• Collaborate with Brand, Sales, and cross-functional stakeholders to align channel, customer, and brand priorities.
• Partner with Sales to execute channel initiatives and bring Carlsberg's portfolio of brands to life in the Modern Off-Trade channel.
• Monitor, analyze, and review channel performance, providing recommendations to improve channel effectiveness and business results.
• Identify channel opportunities, customer insights, and market trends to support growth initiatives.

Operations Excellence

• Lead the planning, execution, and monitoring of channel marketing and trade activation programs to ensure effective delivery OTIF (On-Time, In-Full).
• Monitor and track channel investment and spending to ensure effective budget utilisation and maximize return on investment.
• Support Channel Marketing budget management through regular tracking, analysis, and reporting.
• Ensure strong follow-up, timely execution, and effective stakeholder management with customers in partnership with the Sales team.
• Coordinate national marketing activities and channel initiatives, including implementation, tracking, post-evaluation, and sharing of key learnings.
• Prepare channel performance reports and business reviews to support data-driven decision-making.
• Continuously identify opportunities to improve processes, execution standards, and ways of working.

People & Capability

• Foster strong collaboration and partnership across functions to achieve shared business objectives.
• Build and maintain effective working relationships with internal and external stakeholders to ensure successful execution of channel initiatives.
• Share knowledge, best practices, and market insights to enhance team effectiveness and business performance.
• Take ownership of personal development and continuously build commercial, channel, and customer expertise.
• Proactively identify opportunities for improvement and contribute ideas to enhance business processes, execution standards, and overall team effectiveness.

What we’re looking for

• A collaborative influencerwho builds strong partnerships with cross-functional stakeholders and key customers to drive shared business objectives.
• A data-driven professionalwho can translate data and market insights into actionable recommendations that support channel growth and performance.
• A strong communicator and presenterwho can effectively engage stakeholders and communicate ideas with clarity and confidence.
• An innovative thinkerwho continuously seeks opportunities to improve processes, execution, and business outcomes.
• A passionate FMCG professionalwith a keen interest in the FMCG and beer industry.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high-energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• With a Bachelor’s Degree in Marketing, Business Administration, Commerce, or related discipline.
• Minimum 4-6 years' experience in Channel Marketing, Sales, or Commercial roles within the FMCG industry.
• Experience managing channel activation, customer marketing, or trade programs, preferably within Modern Off-Trade.
• Good understanding of Modern Off-Trade customers, business dynamics, and route-to-market strategies.
• Strong project management skills with the ability to plan, execute, and monitor channel initiatives effectively.

We regret to inform only shortlisted candidates will be notified.