Off-Trade Customer Marketing Lead (Hybrid)

LVMH; Kuala Lumpur; Hybrid; MYR 180,000 - 260,000; Full time

Job summary

LVMH is seeking a Customer Marketing Manager (Off-Trade) in Malaysia to bridge Brand Marketing and Sales, translating brand strategies into customer programs across Modern Retail, Traditional Trade, CIR, and Wholesalers.

You will enhance portfolio visibility, drive activation effectiveness, and use data-driven insights to deliver sustainable growth and market share gains in a luxury, collaborative environment.

Qualifications

• Strong planning and organization skills.
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogram.

Responsibilities

• Trade and Channels management (Off-Trade): implement brand activations by sub-channels; manage trade activations; develop category & portfolio plans; provide insights for visibility and engagement; track pricing across sub-channels.
• Trade Activities (Off-Trade): implement activations and budget by sub-channels; analyze Off-Trade programs; develop merchandising and planogramming.
• Pouring Girls (PGs) and Merchandisers Management for Off-Trade: schedule PGs; manage budget; reconcile finances; collate post-sales results for commissions.
• Commercial excellence (Off-Trade): drive Aspire adoption in Malaysia; collaborate with Aspire Global team; analyze Aspire data for insights; manage workflow and assets.

Skills

Customer Marketing

Channel Management

Category Management

Planogram

Cross-functional collaboration

Data-driven decision making

Job description

LVMH is seeking a Customer Marketing Manager (Off-Trade) in Malaysia to bridge Brand Marketing and Sales, translating brand strategies into customer programs across Modern Retail, Traditional Trade, CIR, and Wholesalers.

You will enhance portfolio visibility, drive activation effectiveness, and use data-driven insights to deliver sustainable growth and market share gains in a luxury, collaborative environment.