Luxury Off-Trade Customer Marketing Manager

MOET HENNESSY DIAGEO MALAYSIA SDN. BHD.; Kuala Lumpur; Hybrid; MYR 90,000 - 130,000; Full time

Job summary

Moët Hennessy Diageo Malaysia is seeking a Customer Marketing Manager (Off-Trade) to bridge Brand Marketing and Sales, translating strategies into customer-facing programs and activations. You will work with Brand, Sales, and Commercial Development to drive initiatives across Modern Retail, Traditional Trade, CIR, Wholesalers, and Corporate Sales.

You will enhance portfolio visibility, engagement, and activation effectiveness through data-driven decisions and cross-functional collaboration.

Qualifications

• Strong planning and organization skills.
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogram would be an added advantage.
• Strong understanding of Off-Trade channels, particularly Modern Trade and Independent Retailers, would be an advantage.
• Good team player with ability to work effectively in cross-functional teams; effective collaborator, influencer with diplomatic communication skills.
• Experience using data and insights to support business decision-making would be an advantage.
• An appreciation of luxury, quality, and lifestyle.

Responsibilities

• Trade and Channels management (Off-Trade): collaborate with Brand Team to implement activations and manage budget by sub-channels.
• Trade Activities (Off-Trade): analyze Off-Trade programs and provide insights to improve efficiencies and KPIs.
• Pouring Girls (PGs) and Merchandisers Management for Off-Trade: schedule, budget, and end-to-end workflow.
• Commercial excellence (Off-Trade): ensure Aspire adoption and analyze data to drive decisions.

Skills

Customer Marketing

Channel Management

Category Management

Planogram

Job description

Moët Hennessy Diageo Malaysia is seeking a Customer Marketing Manager (Off-Trade) to bridge Brand Marketing and Sales, translating strategies into customer-facing programs and activations. You will work with Brand, Sales, and Commercial Development to drive initiatives across Modern Retail, Traditional Trade, CIR, Wholesalers, and Corporate Sales.

You will enhance portfolio visibility, engagement, and activation effectiveness through data-driven decisions and cross-functional collaboration.