Channel Development Lead: Modern Off-Trade (MOFT)

Carlsberg Group

Shah Alam

On-site

MYR 120,000 - 180,000

Full time

45 hours ago

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Job summary

Carlsberg Malaysia seeks an Assistant Manager, Channel Development for the Modern Off-Trade Channel (MOFT) to shape channel strategies, drive planning, and implement marketing initiatives that accelerate growth. You will work with Brand and Sales teams to translate insights into action and ensure strong execution aligned with our commercial strategy.

The role focuses on developing channel plans, tracking PICoS, and delivering OTIF results while leveraging market trends and customer insights to

Qualifications

Bachelor’s degree in Marketing, Business Administration, Commerce or related discipline.

Responsibilities

Support development of channel plans and translate strategies into actionable execution plans.
Drive implementation and tracking of Channel PICoS to improve outlet execution and brand visibility.
Collaborate with Brand, Sales, and cross-functional stakeholders to align channel, customer, and brand priorities.
Partner with Sales to execute channel initiatives and bring Carlsberg's brands to life in the Modern Off-Trade channel.
Monitor, analyze, and review channel performance; provide recommendations to improve effectiveness and results.
Identify channel opportunities, customer insights, and market trends to support growth initiatives.