Multi-Channel Digital Marketing Specialist

FJ Benjamin (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

FJ Benjamin (M) Sdn Bhd is seeking a Digital Marketing Specialist to develop and execute cross-channel campaigns across ecommerce marketplaces, Meta, TikTok and Google Ads. You will manage paid media, optimize budgets daily, and drive CRM campaigns to nurture leads and customers.

The role requires a Bachelor's degree in marketing or related fields and 3–4 years in performance/digital marketing, with experience in agency settings considered an advantage.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-4 years in performance and digital marketing.
• Experience with paid media agency is a plus.
• Proficient in Google Ads, Meta Suites and CRM tools.
• Hands-on with Facebook, Instagram, TikTok, LinkedIn and Google Ads.

Responsibilities

• Develop, plan and execute cross-channel digital marketing campaigns.
• Manage paid ads across SEO/SEM, social, and display to meet KPIs.
• Monitor budgets and optimize bidding, audiences and creative daily.
• Plan and run CRM campaigns to nurture leads and retain customers.
• Conduct market and keyword research to guide strategy.
• Run end-to-end email/EDM campaigns with segmentation.
• Track performance with Google Analytics, Meta Business Suite, and dashboards.
• Prepare regular performance reports with insights.

Skills

Digital marketing strategy

Performance marketing

Data analysis

CRM systems

Budget optimization

Audience targeting

Creative optimization

Education

Bachelor's degree in Marketing/Digital Marketing/Media Communications/Business

Tools

Google Ads

Meta Suites

CRM systems

Facebook/Instagram/TikTok/LinkedIn Ads

Job description

FJ Benjamin (M) Sdn Bhd is seeking a Digital Marketing Specialist to develop and execute cross-channel campaigns across ecommerce marketplaces, Meta, TikTok and Google Ads. You will manage paid media, optimize budgets daily, and drive CRM campaigns to nurture leads and customers.

The role requires a Bachelor's degree in marketing or related fields and 3–4 years in performance/digital marketing, with experience in agency settings considered an advantage.