Digital Marketing Specialist

FJ Benjamin (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

FJ Benjamin (M) Sdn Bhd is seeking a Digital Marketing Specialist to develop and execute cross-channel campaigns across ecommerce marketplaces, Meta, TikTok and Google Ads. You will manage paid media, optimize budgets daily, and drive CRM campaigns to nurture leads and customers.

The role requires a Bachelor's degree in marketing or related fields and 3–4 years in performance/digital marketing, with experience in agency settings considered an advantage.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-4 years in performance and digital marketing.
• Experience with paid media agency is a plus.
• Proficient in Google Ads, Meta Suites and CRM tools.
• Hands-on with Facebook, Instagram, TikTok, LinkedIn and Google Ads.

Responsibilities

• Develop, plan and execute cross-channel digital marketing campaigns.
• Manage paid ads across SEO/SEM, social, and display to meet KPIs.
• Monitor budgets and optimize bidding, audiences and creative daily.
• Plan and run CRM campaigns to nurture leads and retain customers.
• Conduct market and keyword research to guide strategy.
• Run end-to-end email/EDM campaigns with segmentation.
• Track performance with Google Analytics, Meta Business Suite, and dashboards.
• Prepare regular performance reports with insights.

Skills

Digital marketing strategy

Performance marketing

Data analysis

CRM systems

Budget optimization

Audience targeting

Creative optimization

Education

Bachelor's degree in Marketing/Digital Marketing/Media Communications/Business

Tools

Google Ads

Meta Suites

CRM systems

Facebook/Instagram/TikTok/LinkedIn Ads

Job description

Develop, plan and execute comprehensive multi-channel digital marketing strategies across ecommerce marketplaces, Meta (Facebook & Instagram), TikTok & Google Ads.

Key responsibilities

Manage paid advertising campaigns (SEO/SEM, paid social, & display) to consistently meet or exceed KPIs, including ROAS, impressions, reach, CTR, CPC, conversions, and budget utilization.

Monitor performance and actively optimize budgets, bidding strategies, audience targeting and creative assets on a daily basis.

Plan and execute CRM campaigns designed to retain existing customers and nurture new leads through sale funnel.

Conduct market, competitor, audience, and keyword analysis to identify opportunities, define campaign direction, and inform strategic recommendations.

Manage end-to-end email/EDM campaigns using automation tools, ensuring accurate audience segmentation and targeting tailored to specific brand campaigns.

Monitor and analyse campaign performance metrics daily using tools such as Google Analytics, Meta Business Suite, and ecommerce marketplaces dashboard.

Prepare and present regular, comprehensive performance report that highlight key metrics, identify market trends, and deliver clear, actionable insights for future optimization.

About you

Bachelor's Degree in Marketing, Digital Marketing, Media Communications, Business and related field

3-4 years of experience in performance and digital marketing.

Experience in working with paid media agency will be an advantage.

Proficiency in digital marketing tools such as Google Ads, Meta Suites and CRM system

Hands-on experience in digital marketing and major social media platforms such as Facebook, Instagram, TikTok, LinkedIn and Google Ads.

Strong analytical and problem-solving abilities with a data-driven mindset

Exceptional communication and interpersonal skills with the ability to present findings and recommendations clearly.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following languages are you fluent in? Which of the following Microsoft Office products are you experienced with? Do you have experience with Search Engine Marketing (SEM)? Do you have experience with Search Engine Optimisation (SEO)? How many years of digital marketing experience do you have? How much notice are you required to give your current employer? How many years' experience do you have in the retail industry? How many years' experience do you have as a Marketplace Specialist? Have you worked in a role which requires experience with direct marketing and electronic direct mail (EDM) campaigns?

Luxury & Designer Goods Retail 1,001-5,000 employees

With a rich heritage dating back to 1959, FJ Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across South East Asia. Headquartered in Singapore and listed on the Singapore Exchange since November 1996, FJ Benjamin has offices in three cities and employed around 1,600 employees, and runs two core businesses.

We are always on the lookout for highly motivated and driven individuals who are keen to join our ever expanding family and be a part of a leading specialist retailer and brand builder. We currently expanding in Malaysia and are continuously growing each year.

With a rich heritage dating back to 1959, FJ Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across South East Asia. Headquartered in Singapore and listed on the Singapore Exchange since November 1996, FJ Benjamin has offices in three cities and employed around 1,600 employees, and runs two core businesses.

We are always on the lookout for highly motivated and driven individuals who are keen to join our ever expanding family and be a part of a leading specialist retailer and brand builder. We currently expanding in Malaysia and are continuously growing each year.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

What can I earn as a Digital Marketing Specialist