Director of Marketing

Aisling Group; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Aisling Group in Kuala Lumpur seeks an experienced Marketing Leader to drive all marketing functions and report to the Chief Revenue Officer. You will define go-to-market strategies, own demand generation, and manage budgets and brand messaging to accelerate commercial objectives.

You will lead a multidisciplinary team across content, product marketing, customer marketing, performance marketing and media, while partnering with sales and customer success to optimize growth and retention.

Qualifications

• 10+ years marketing experience (B2B, SaaS and/or Retail preferred).
• 5+ years proven hands-on track record for global demand generation programs in B2B SaaS with a digital focus.
• 3+ years direct experience carrying a budget including headcount and non-headcount resources.
• P&L and revenue ownership experience.
• Startup and/or agency experience.
• Track record hiring and leading a marketing team that hits demand gen targets.
• Digital-first marketer with experience in paid media, SEO and performance marketing.
• In-depth experience in marketing automation.
• Excellent project management and organizational skills.
• Excellent written and verbal communication and presentation skills.
• Inclusive people leader with collaborative growth mindset.
• Ability to build scalable processes as the team grows.

Responsibilities

• Define, build and execute go-to-market strategies supporting commercial objectives.
• Lead and own demand generation; align with sales and BD for lead generation and enablement.
• Manage and nurture leads; ensure they are talked to, qualified, confirmed, and managed.
• Define and oversee marketing budgets, OKRs and reporting.
• Own corporate brand and messaging, including differentiation and market traction.
• Grow brand awareness through web, publications, ads, media inquiries, press releases and events.
• Disseminate brand, customer, and product feedback across the org.
• Support sales with collaterals, webinars, etc.
• Partner with customer success to develop customer-centric marketing and retention programs.
• Build, lead, coach and retain a high-performing marketing team across content, product, customer, performance marketing and media.

Skills

Marketing leadership

Demand generation

Budget ownership

P&L ownership

Startup/agency experience

Digital marketing (paid media, SEO, PM

Marketing automation

Project management

Communication skills

Collaborative leadership

Team building and coaching

Strategy and brand messaging

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

You will lead all parts of the Marketing team and report to the Chief Revenue Officer. Yourresponsibilities will be:

• Define, build and execute go-to marketing strategies that support the commercial objective of thecompany
• Lead and own demand generation. Work closely with the sales and BD teams to align key effortsaround lead generation and customer/partner enablement
• Manage and nurture leads and make sure they are programmatically and predictably talked to,qualified, confirmed, and managed
• Responsible for defining and overseeing marketing budgets, OKRs and reporting
• Own the corporate brand and messaging, including market differentiation, customer feedback, andmarket traction
• Focus on company brand awareness through the web, publications, ads, responses to inquiriesfrom the media, press releases, analyst relations, speaking engagements, notable events andmarketing opportunities
• Disseminate brand, customer, and product feedback across the organization
• Support sales team with collaterals, webinars, etc.
• Partner with the customer success team to develop customer-centric marketing and retentionprogram agenda
• Build, lead, coach and retain a team of high performing marketing professionals covering content,product marketing, customer marketing, performance marketing and media

You’ll be a good fit for this role if you possess the following traits:

• Creative problem solver. When new projects or goals are presented you figure out the best way tomake them happen with the budget and resources at hand.
• Broad Marketing experience. You’re a jack of all trades when it comes to marketing andunderstands the needs of different business functions so you can be hands-on as needed.
• Thrives in a fast-paced environment. You have no problem multi-tasking and balancing prioritieswhile adapting to changes.
• Excellent communication skills. As an effective communicator, you convey information in a clear,concise and credible manner verbally and in writing.

Requirements

• 10+ years of marketing experience (B2B, SaaS and/or Retail preferred)
• 5+ years of a proven hands-on track record for a successful global demand generation programsin B2B SaaS environment with a focus on digital
• 3+ years direct experience with carrying a commit, managing a marketing budget, includingheadcount and non-headcount resources
• P&L and revenue ownership experience
• Startup and/or agency experience
• Track record in hiring and managing a marketing team that hits demand gen targets
• A digital-first marketer with experience in paid media, SEO and performance marketing
• In-depth experience in marketing automation
• Excellent project management and organizational skills, with the ability to run, coordinate and trackmultiple simultaneous projects and deliverables in a highly dynamic and constantly evolvingcontext
• Excellent written and verbal communication and presentation skills, with the ability to comfortablyinterface with all levels of management and to communicate cross-functionally in a structured andclear manner to influence the outcome.
• An inclusive people leader that believes in leading by example
• An effective collaborator with a growth mindset. Demonstrated leadership skills, with a willingnessto collaborate internally and externally
• Build processes that can be handed off as the team grows