Head of Marketing [Financial Services]

Randstad Malaysia; Kuala Lumpur; Vor Ort; MYR 180.000 - 300.000; Vollzeit

Zusammenfassung

Randstad Malaysia seeks a senior Marketing Leader to drive growth and acquisition for Malaysia's premier digital brokerage for retail investors. You will own the end-to-end funnel from sign-up to funding and first trade, and lead a team across performance marketing, CRM, content, partnerships and community.

Success hinges on scaling funded accounts, reducing acquisition costs, and delivering compliant, multi-channel campaigns.

Qualifikationen

• 10+ years in marketing, including 5+ years leading teams, in a digital brokerage, fintech or consumer app business.
• Proven track record of scaling funded or paying users and reducing acquisition cost, with hands-on command of funnel, cohort and attribution analysis.
• Experience marketing within regulated financial services advertising rules (SC, or MAS/SFC equivalent).
• Experience building and closing distribution partnerships.
• Strong understanding of Malaysian retail investors and digital channels; fluent in English and Bahasa Malaysia.
• Able to lead a team and work inside a regional or global matrix.

Aufgaben

• Own the acquisition plan across performance and digital channels, partnerships, referral and affiliate programmes, Marketing Representatives and offline events.
• Shift the mix from promotion-led to partnership-led growth: e-wallets, banks (including Islamic banks), employers, universities and investor communities.
• Manage acquisition quality: cost per funded account, funded rate, first-trade rate and active rate.

Kenntnisse

Marketing leadership

Growth marketing

Digital channels

CRM

Partnerships

Analytics / BI

Team leadership

Regulatory advertising knowledge

Budget & ROI management

Ausbildung

Bachelor Degree

Tools

BI tools

Jobbeschreibung

The role

The business is a challenger in Malaysia's retail brokerage market, and competitors are ahead on user base and brand awareness. This leader owns marketing and growth with one mandate: make the company the number one digital brokerage for Malaysian retail investors, measured by funded accounts, active traders and share of retail trading value.

This is a growth role, not a brand-maintenance role. Success is judged on funded, active and retained customers, not im.essions.

What you will own

1. Growth and acquisition

• Own the acquisition plan across performance and digital channels, partnerships, referral and affiliate programmes, Marketing Representatives and offline events.
• Shift the mix from promotion-led to partnership-led growth: e-wallets, banks (including Islamic banks), employers, universities and investor communities.
• Manage acquisition quality: cost per funded account, funded rate, first-trade rate and active rate.

2. Activation and retention

• Own the full funnel from sign-up to account approval, funding, first trade and day-90 activity. Work with Product and Operations to remove drop-offs.
• Run lifecycle and CRM programmes that lift balances and cross-sell across Bursa and US equities, derivatives, funds and cash management.

3. Positioning and product marketing

• Define positioning against digital-first and local brokers, built on the two or three strengths where the company can credibly lead (for example multi-asset breadth including derivatives, Shariah-conscious investing, and cash management).
• Own go-to-market plans for every product launch.

4. Brand, content and community

• Build a local investor-education engine: multilingual content (Bahasa Malaysia, English, Mandarin), webinars, community and compliant creator partnerships, including under-penetrated regions such as East Malaysia.
• Lead P.R., media relations and thought leadership to build trust.
• Work with the Head of Global Brand to keep identity and messaging on global standards while adapting campaigns for Malaysia.

5. Compliance and risk

• Ensure all marketing meets the SC Guidelines on Advertising for Capital Market Products and Related Services and other regulatory requirements, with a fast approval process agreed with Compliance.
• Be accountable for the conduct of agencies, influencers and affiliates working on the company's behalf.

6. Analytics, planning and leadership

• Use BI data to set KPIs, budgets and roadmaps, and report ROI and business performance regularly to the CEO and regional stakeholders.
• Provide market and competitor intelligence that shapes strategy.
• Build and mentor a team covering performance marketing, CRM, content, partnerships and community.

What success looks like in 12 months

Targets to be agreed with the CEO within the first 90 days. They will cover:

• Growth in funded accounts and share of retail trading value against the agreed baseline.
• Lower cost per funded account and higher sign-up-to-funded conversion.
• Higher 90-day active rate and balances per user.
• Distribution partnerships live and delivering at scale.
• No material advertising or conduct breaches.
• A full local team in place and a quarterly roadmap in operation.

About you

Essential

• 10+ years in marketing, including 5+ years leading teams, in a digital brokerage, fintech or consumer app business.
• Proven record of scaling funded or paying users and reducing acquisition cost, with hands-on command of funnel, cohort and attribution analysis.
• Experience marketing within regulated financial services advertising rules (SC, or MAS/SFC equivalent).
• Experience building and closing distribution partnerships.
• Strong understanding of Malaysian retail investors and digital channels; fluent in English and Bahasa Malaysia.
• Able to lead a team and work inside a regional or global matrix.

Advantageous

• Mandarin fluency.
• Experience marketing Shariah-compliant or multi-asset products.
• Experience working with a global brand function on localisation.

education

Bachelor Degree