Senior Associate, Campaign, Malaysia

Klook; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

Klook in Kuala Lumpur seeks a marketing campaigns specialist to plan and execute initiatives, including GTM planning, product selection, and promotional offers, while tracking performance and optimising opportunities.

You will coordinate with Social & Content, Design, Media Buy, Partnerships & Affiliate teams, and Business Development to ensure smooth campaigns, align local programs with global strategies, and support CRM-driven engagement and retention.

Qualifications

• 2–3 years of experience in online/offline marketing campaigns, preferably in travel, e-commerce or consumer marketing.
• Strong English, Chinese and Bahasa Malaysia communication and writing skills.
• Good understanding of e-commerce platform operations, business models and marketing mechanics.

Responsibilities

• Support the planning and execution of marketing campaigns and initiatives, including GTM planning, product selection, campaign mechanics and promotional offers, while tracking performance and identifying optimisation opportunities.
• Manage campaign logistics, including timelines, budgets and tracking of key objectives and results (OKRs).
• Drive new initiatives to grow target segments and support business growth.
• Coordinate with cross-functional teams to ensure smooth campaign execution.
• Conduct market research and analyse customer behaviour and trends to identify campaign opportunities and improve customer experience.
• Work with the Central Marketing team to align local campaigns with global strategies.
• Support CRM campaign planning and execution to drive customer engagement and retention, including customer segmentation and personalised communications.
• Other duties that may arise from time to time and may be assigned to the employee.

Skills

Campaign planning

Multilingual communications

CRM & segmentation

Data interpretation

Tools

Google Sheets

Job description

• Support the planning and execution of marketing campaigns and initiatives, including GTM planning, product selection, campaign mechanics and promotional offers, while tracking performance and identifying optimisation opportunities.
• Manage campaign logistics, including timelines, budgets and tracking of key objectives and results (OKRs).
• Drive new initiatives to grow target segments and support business growth.
• Coordinate with cross-functional teams, including Social & Content, Design, Media Buy, Partnership & Affiliate, Klook Kreators & KOLs, and Business Development, to ensure smooth campaign execution.
• Conduct market research and analyse customer behaviour and trends to identify campaign opportunities and improve customer experience.
• Work with the Central Marketing team to align local campaigns with global strategies.
• Support CRM campaign planning and execution to drive customer engagement and retention, including customer segmentation and personalised communications.
• Other duties that may arise from time to time and may be assigned to the employee.

What You Will Do

• Support the planning and execution of marketing campaigns and initiatives, including GTM planning, product selection, campaign mechanics and promotional offers, while tracking performance and identifying optimisation opportunities.
• Manage campaign logistics, including timelines, budgets and tracking of key objectives and results (OKRs).
• Drive new initiatives to grow target segments and support business growth.
• Coordinate with cross-functional teams, including Social & Content, Design, Media Buy, Partnership & Affiliate, Klook Kreators & KOLs, and Business Development, to ensure smooth campaign execution.
• Conduct market research and analyse customer behaviour and trends to identify campaign opportunities and improve customer experience.
• Work with the Central Marketing team to align local campaigns with global strategies.
• Support CRM campaign planning and execution to drive customer engagement and retention, including customer segmentation and personalised communications.
• Other duties that may arise from time to time and may be assigned to the employee.

What You Will Need

• 2–3 years of experience in online/offline marketing campaigns, preferably in travel, e-commerce or consumer marketing.
• Strong English, Chinese and Bahasa Malaysia communication and writing skills.
• Good understanding of e-commerce platform operations, business models and marketing mechanics, with the ability to translate platform insights into effective campaign strategies.
• Passionate about developing compelling marketing campaigns and integrated marketing communications.
• Good understanding of CRM platforms, customer segmentation and personalised marketing communications would be an advantage.
• Comfortable with Google Sheets and basic data analysis, with the ability to interpret campaign data and translate insights into marketing strategies.
• Good problem-solving and analytical skills, with a proactive, results-oriented and collaborative mindset.
• Good communication and coordination skills, with the ability to work with different stakeholders and manage multiple tasks in a fast-paced environment.