Digital Marketing Executive

Synchroweb Technology (M) Sdn Bhd; Puchong; On-site; MYR 42,000 - 66,000; Full time

Job summary

Synchroweb Technology (M) Sdn Bhd is seeking a creative Digital Marketing Executive to grow our online presence, build brand awareness, and generate qualified leads for the sales team. Reporting to the Sales Director, you will plan and execute digital campaigns, create engaging content and support marketing events.

You will plan, execute and optimise campaigns across Google Ads, Meta, and LinkedIn, manage social media content, newsletters, brochures and product sheets, and improve SEO to drive

Qualifications

• Diploma or degree in Marketing, Business, Mass Communication or a related field.
• 1-3 years of relevant marketing experience; fresh graduates with internship are welcome.
• Good written and verbal communication skills in English; Bahasa Malaysia is an advantage.
• Familiarity with social media platforms, Google Analytics and email marketing tools.
• Basic design and content creation skills using Canva or Adobe tools.
• Understanding of SEO and paid advertising platforms such as Google Ads, Meta Ads Manager or LinkedIn Campaign Manager.
• Strong organisational skills, attention to detail and ability to manage multiple projects.
• Creative, proactive approach and ability to work independently and collaborate with the sales team.

Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta and LinkedIn, managing budgets and timelines.
• Manage social media pages, maintain a content calendar and create content that builds reach and engagement.
• Develop or coordinate social media posts, newsletters, brochures, product sheets, case studies and sales presentations.
• Keep website content up to date and implement SEO improvements to increase visibility and traffic.
• Create and manage email campaigns, monitor results and recommend improvements.
• Generate and qualify leads, maintain accurate CRM records or lead lists, and support timely follow-up.
• Coordinate trade shows, product launches, webinars and customer events, including promotional materials, logistics and follow-up activities.
• Monitor competitors, market trends and customer feedback to identify marketing opportunities.
• Ensure messaging and visuals reflect the company’s brand across all channels.
• Liaise with agencies, designers, printers and event suppliers to deliver work on time and within budget.
• Track campaign results, website traffic, social media engagement, conversions and cost per lead, and recommend improvements.

Skills

Content creation

Social media management

Campaign planning

Lead generation

SEO awareness

Communication skills

Education

Diploma or degree in Marketing, Business, Mass Communication or a related field

Tools

Google Analytics

Email marketing tools

Canva

Adobe Creative Suite

Job description

We are looking for a creative and organised Digital Marketing Executive to grow our online presence, build brand awareness and generate qualified leads for our sales team. Reporting to the Sales Director, you will plan and execute digital campaigns, create engaging content and support marketing events.

Key Responsibilities

Digital campaigns: Plan, execute and optimise campaigns across Google Ads, Meta and LinkedIn, managing budgets and timelines.

Social media: Manage our social media pages, maintain a content calendar and create content that builds reach and engagement.

Content creation: Develop or coordinate social media posts, newsletters, brochures, product sheets, case studies and sales presentations.

Website and SEO: Keep website content up to date and implement SEO improvements to increase visibility and traffic.

Email marketing: Create and manage email campaigns, monitor results and recommend improvements.

Lead generation: Work closely with the sales team to generate and qualify leads, maintain accurate CRM records or lead lists, and support timely follow-up.

Events and exhibitions: Coordinate trade shows, product launches, webinars and customer events, including promotional materials, logistics and follow-up activities.

Market research: Monitor competitors, market trends and customer feedback to identify marketing opportunities.

Brand consistency: Ensure messaging, visuals and marketing materials reflect the company’s brand across all channels.

Vendor coordination: Liaise with agencies, designers, printers and event suppliers to deliver work on time and within budget.

Performance reporting: Track campaign results, website traffic, social media engagement, conversions and cost per lead, and recommend practical improvements.

Requirements

Diploma or degree in Marketing, Business, Mass Communication or a related field.

Preferably 1-3 years of relevant marketing experience. Fresh graduates with relevant internship experience or a strong portfolio are welcome to apply.

Good written and verbal communication skills in English; proficiency in Bahasa Malaysia is an advantage.

Familiarity with social media platforms, Google Analytics and email marketing tools.

Basic design and content creation skills using Canva or Adobe tools.

Understanding of SEO and paid advertising platforms such as Google Ads, Meta Ads Manager or LinkedIn Campaign Manager.

Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines.

A creative, proactive approach and the ability to work independently and collaborate with the sales team.

Key Performance Measures

Qualified leads generated and handed over to the sales team.

Campaign response rates, conversions and cost per lead.

Website traffic and engagement.

Social media reach, engagement and audience growth.

Campaigns and events delivered on time and within budget.