Marketing Manager

Joey Yap Group

Kuala Lumpur

On-site

MYR 120,000 - 180,000

Full time

27 hours ago

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Job summary

Joey Yap Group is seeking a versatile Marketing Manager to lead integrated marketing across digital platforms and physical events. You will drive campaign management, sales funnel development, content strategy, email marketing, and customer engagement.

The role balances creative thinking with strategic planning, hands-on execution, and team leadership, overseeing cross-functional teams and external partners while leveraging AI tools to boost efficiency.

Qualifications

Diploma or Degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of relevant marketing experience, particularly in sales funnel development, digital advertising, social media content, and integrated campaign execution.
Proven experience in email marketing, marketing automation, and customer journey optimisation.
Strong copywriting, content development, and communication skills.
Proficiency in graphic design software, such as Adobe Creative Suite, or equivalent tools.
Experience using AI tools and marketing technologies is a strong advantage.
Experience managing marketing events, vendors, and external partners will be an added advantage.
Excellent communication and interpersonal skills in English; Mandarin proficiency is an advantage.
Highly adaptable, organised, and comfortable managing multiple projects in a fast-paced environment.
Willingness to provide hands-on support during events and customer engagement activities when required.
Only for local citizens.

Responsibilities

Plan, develop, and execute integrated marketing campaigns across email, social media, e-commerce, and physical events.
Design and optimise sales funnels, marketing packages, backend systems, and customer communication workflows.
Monitor campaign performance and identify opportunities to improve effectiveness.
Develop and manage email sequences and social media content calendars.
Create compelling, brand-aligned copy for advertisements, landing pages, emails, social media, and websites.
Lead, manage, and coordinate team members across functions for timely delivery.
Oversee project timelines, priorities, and quality standards in a fast-paced environment.
Build relationships with vendors, KOLs, and production partners.
Provide hands-on customer support via Telegram, Facebook Groups, and other channels.
Conceptualise and execute engagement strategies for physical and online events.
Coordinate event planning, promotions, on-site operations, and post-event follow-ups.

Skills

Integrated Marketing Strategy

Campaign Execution

Sales Funnel Development

Email Marketing

Copywriting

Social Media Marketing

AI Tools & Marketing Tech

Creative Development

Team Leadership

Vendor & Partner Management

Event Planning

Customer Engagement

Education

Marketing/Communications/Business degree

Tools

Adobe Creative Suite

Marketing automation

Job description

We are seeking a versatile and results-driven Marketing Manager to lead and execute integrated marketing initiatives across digital platforms and physical events. The ideal candidate has strong expertise in campaign management, sales funnel development, content strategy, email marketing, and customer engagement.

This role requires a balance of creative thinking, strategic planning, and hands‑on execution to drive brand growth, increase audience engagement, and improve marketing performance. The successful candidate will also oversee cross-functional teams, manage external partners, and leverage AI tools and emerging technologies to enhance marketing efficiency and effectiveness.

Job Responsibilities

Strategic Campaign Planning & Execution
Plan, develop, and execute integrated marketing campaigns across email, social media, e-commerce, and physical events to strengthen brand consistency and maximise audience reach.
Design and optimise sales funnels, marketing packages, backend systems, and customer communication workflows to improve the customer journey and conversion rates.
Monitor campaign performance and identify opportunities to improve marketing effectiveness and achieve business objectives.
Content & Communication Strategy
Develop and manage engaging, conversion-focused email sequences and social media content calendars aligned with target audiences, platform best practices, and campaign objectives.
Create compelling, brand-aligned copy for advertisements, landing pages, emails, social media, and websites.
Apply storytelling techniques and adaptable communication styles to strengthen brand messaging, engage audiences, and drive conversions.
Creative & Graphic Design Oversight
Create visually engaging graphics, banners, and marketing materials for social media, email campaigns, and digital advertisements.
Ensure all creative assets align with brand guidelines, campaign objectives, and platform requirements.
Leverage creative tools and AI technologies to improve content production efficiency and quality.
Team & Project Management
Lead, manage, and coordinate team members across different functions to ensure effective collaboration and timely delivery of marketing initiatives.
Oversee project timelines, priorities, and deliverables while maintaining quality standards in a fast-paced environment.
Manage special projects and ad hoc assignments as required.
Vendor & Partner Management
Build and maintain strong relationships with vendors, key opinion leaders (KOLs), and production partners to support campaign execution, product sourcing, and event logistics.
Coordinate external resources, monitor deliverables, and ensure projects are completed on time and to the required standards.
Customer Engagement & Community Management
Provide hands‑on customer support through Telegram, Facebook Groups, and other relevant communication channels, ensuring timely responses and effective issue resolution.
Engage with customers and community members to strengthen relationships, encourage participation, and gather valuable feedback.
Support on‑site events when required, engaging with customers and identifying insights to improve future marketing initiatives.
Event & Community Activation
Conceptualise and execute creative engagement strategies to drive participation across physical events, online events, and community activities.
Coordinate event planning, promotional activities, on‑site operations, and post‑event follow‑ups.
Network with potential clients, KOLs, and strategic partners to expand brand visibility and strengthen community engagement.

Qualifications & Requirements

Diploma or Degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of relevant marketing experience, particularly in sales funnel development, digital advertising, social media content, and integrated campaign execution.
Proven experience in email marketing, marketing automation, and customer journey optimisation.
Strong copywriting, content development, and communication skills.
Proficiency in graphic design software, such as Adobe Creative Suite, or equivalent tools.
Experience using AI tools and marketing technologies is a strong advantage.
Experience managing marketing events, vendors, and external partners will be an added advantage.
Excellent communication and interpersonal skills in English; Mandarin proficiency is an advantage.
Highly adaptable, organised, and comfortable managing multiple projects in a fast-paced environment.
Willingness to provide hands‑on support during events and customer engagement activities when required.
Only for local citizens.