Marketing Campaign Manager, MY(MJ003750)

Trip.com; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Trip.com Group is seeking a Marketing Campaign Manager for Malaysia to design and run platform-wide, seasonal, and destination-specific campaigns across email, social media, and paid channels to drive customer acquisition, engagement, retention and cross‑selling opportunities.

You will analyze customer data, marketing performance, and market trends to inform strategy, leverage A/B testing and metrics to optimize campaigns, and manage budgets to maximize ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 7 years of experience driving marketing campaigns for ecommerce sites.
• Strong analytical skills with data‑driven decision making.
• Excellent written and verbal communication skills in English.
• Strong attention to detail.

Responsibilities

• Design and implement marketing campaigns (e.g., platform-wide, seasonal, and destination specific campaigns) across various channels (email, social media, paid ads, etc) to drive customer acquisition, engagement, retention and cross‑selling opportunities.
• Analyze customer data, marketing performance, and market trends to inform campaign strategy and ensure continuous improvement. Leverage A/B testing, attribution models, and performance metrics to optimize campaigns and achieve key performance indicators (KPIs).
• Work closely with design teams to ensure campaigns are on‑brand, visually compelling, and aligned with the customer journey. Provide feedback on creative briefs and collaborate on messaging strategies.
• Manage and track campaign budgets, ensuring efficient use of resources and maximizing ROI. Monitor spend across multiple channels and adjust strategies as needed to stay within budget.
• Provide regular performance reports to senior leadership, highlighting campaign results, insights, and recommendations for future initiatives. Present data in a clear and actionable format.
• Work with various internal stakeholders, including product teams, regional marketing managers, and business leaders, to align on campaign goals and timelines.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Trip.com stays ahead of the curve in campaign innovation.

Skills

Campaign analytics

English proficiency

Attention to detail

Data-driven decision making

Education

Bachelor’s degree in Marketing/Communications

Job description

Marketing Campaign Manager, MY(MJ003750)

Update 2026-07-14

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you’ll get to:

• Design and implement marketing campaigns (e.g., platform-wide, seasonal, and destination specific campaigns) across various channels (email, social media, paid ads, etc) to drive customer acquisition, engagement, retention and cross‑selling opportunities.
• Analyze customer data, marketing performance, and market trends to inform campaign strategy and ensure continuous improvement. Leverage A/B testing, attribution models, and performance metrics to optimize campaigns and achieve key performance indicators (KPIs).
• Work closely with design teams to ensure campaigns are on‑brand, visually compelling, and aligned with the customer journey. Provide feedback on creative briefs and collaborate on messaging strategies.
• Manage and track campaign budgets, ensuring efficient use of resources and maximizing ROI. Monitor spend across multiple channels and adjust strategies as needed to stay within budget.
• Provide regular performance reports to senior leadership, highlighting campaign results, insights, and recommendations for future initiatives. Present data in a clear and actionable format.
• Work with various internal stakeholders, including product teams, regional marketing managers, and business leaders, to align on campaign goals and timelines.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Trip.com stays ahead of the curve in campaign innovation.

What you'll Need to Succeed:

• Bachelor’s degree in Marketing, Communications, or related field
• At least 7 years of experience in driving marketing campaigns for e‑commerce sites
• Strong analytical skills with experience in data‑driven decision making
• Excellent written and verbal communication skills in English
• Strong attention to detail

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.