Social Media Executive

YouTrip; Petaling Jaya; On-site; MYR 47,000 - 78,000; Full time

Job summary

YouTrip is looking for a Social Media Executive to craft engaging content for TikTok, Instagram and Facebook with a strong emphasis on video. You will plan, create, and publish high-quality content that resonates with diverse audiences across the region.

The role requires storytelling flair, a keen eye for visuals, and the ability to manage conversations in English and Malay, working closely with the marketing team to optimize performance.

Qualifications

• Passion for travel, content creation and trends.
• Strong storytelling and visual aesthetics; can plan, shoot, edit, and upload.
• Good command of English and Malay; effective team communication.
• Proactive, able to work in teams or independently; can-do attitude.

Responsibilities

• Formulate content strategy for TikTok, Instagram and Facebook to drive brand awareness and engagement.
• Plan, research and execute content according to calendar.
• Create, schedule and post weekly content for Instagram & TikTok.
• Interact with followers and manage conversations in brand voice.
• Stay updated on trends and create trendy, culturally relevant content.
• Collaborate with marketing to understand metrics and optimize content.
• Participate in brainstorming sessions.

Skills

Social media content

Video editing

Storytelling

English

Malay

Team collaboration

Proactive

Content planning

Tools

Video editing software

Job description

We Are

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions - YouTrip and YouBiz - empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners-underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum's Global Innovator 2025, CNBC's World's Top Fintech Companies (2025, 2024), and LinkedIn's Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

As a Social Media Executive, you'll be at the forefront of curating engaging content that captivates and resonates with diverse audiences in the modern social media landscape! You will plan, conceptualise, and create high-quality, trendy, and impactful content across YouTrip's social media platforms, with a key focus on video content particularly for TikTok and Instagram. If you're passionate about video content creation and wish to grow in a fast-paced and exciting industry, we've got the perfect opportunity for you.

You Will

• Support the social and content team by formulating a content strategy across TikTok, Instagram and Facebook to drive brand awareness and meaningful community engagement
• Plan, research & execute content development in accordance to overall social media marketing strategy & content calendar
• Create, schedule & post weekly content for YouTrip's Instagram & TikTok accounts
• Interact with followers and oversee conversations in line with the brand's voice
• Stay up to date with the latest emerging platform trends and explore creative ways to create trendy, attention-grabbing, and culturally relevant content
• Collaborate closely with the marketing team to understand performance and growth metrics to make necessary creative improvements to further optimise contents
• Actively participate in brainstorming and content ideation sessions

You Are

• A Social Media and Travel Enthusiast - The social space is your playground! You are passionate about travel , content creation and staying informed about the latest trend.
• A Versatile Storyteller - You possess strong storytelling and creative skills with a keen eye for visual aesthetics. You also have a firm grasp of basic video editing tools, and are able to own the entire process of planning, shooting, editing, and uploading content.
• A Natural Communicator - You have a good command of both English and Malay while possessing the ability to articulate effectively and collaboratively in a team environment.
• A Proactive Self Starter - You have the ability to work well in teams and independently. You also have an open mind with a willingness to learn; you have a can-do attitude and are ready to roll up your sleeves and get things done.