Marketing Manager (Scaled Expansions)

Maker Lab; Kampung Malaysia Tambahan; On-site; MYR 180,000 - 260,000; Full time

Job summary

Maker Lab in Malaysia is seeking a Marketing Manager (Scaled Expansions) to lead end-to-end consumer and retail marketing for a major technology brand in the Singapore market, coordinating with internal teams, agencies and channel partners to drive successful product launches.

You will localise assets, manage launch readiness with partners, oversee merchandising, and ensure brand guidelines compliance while working with regional and global teams.

Qualifications

• 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
• Ability to develop marketing strategies and business plans and analyze customer & market insights.

Responsibilities

• Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Localise and develop launch and campaign assets with internal teams and partners.
• Assess and consolidate marketing asset requirements for launch campaigns, including localisation of brand and client assets.
• Serve as the main point of contact for internal and external stakeholders, tracking launch workstreams.
• Ensure product launch readiness for third-party retail and client partners.
• Coordinate merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners and manage approvals.
• Define guidelines for online and offline marketing in Singapore with regional/global teams.
• Represent users and retailers in Singapore, showcasing digital retail innovations.

Skills

Leadership & cross-functional

Marketing strategy

Analytics & insights

Stakeholder management

Program management

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Manager (Scaled Expansions)

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We're looking for dynamic individuals to join our team and support our amazing clients in the technology industry.

Role Summary: Based in Malaysia, you'll lead end-to-end consumer and retail marketing communications for one of the world's largest technology brands in the Singapore market, driving successful product launches with internal teams, agencies and channel partners.

Role:

• Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Work closely with internal teams and agency partners to localise and develop launch and campaign assets, while collaborating with distribution partners to ensure readiness for launches and campaigns.
• Assess and consolidate marketing asset requirements for effective launch campaigns, including the localisation of brand, retail and client assets.
• Serve as the key point of contact for internal and external stakeholders, tracking launch workstreams and ensuring seamless coordination.
• Ensure product launch readiness for third-party retail and client partners.
• Coordinate the planning and execution of merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners, ensuring launch compliance through collaboration with third-party resources (3PR), and manage legal and brand approvals.
• Help define guidelines and deliverables for online and offline marketing in Singapore, working with regional and global counterparts on their strategy and execution.
• Act as the representative for users and retailers in Singapore, showcasing and leading digital retail innovations to meet local needs.
  

You:

• 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
• Proficient in developing comprehensive marketing strategies and business plans, with a demonstrated ability to analyse customer and market insights and assess the effectiveness of marketing spend.
• Able to plan and manage initiatives at both strategic and operational levels, leading to the successful launch of new products in the market.
• A passion for retail and a track record of creating exceptional customer experiences.
• Flexibility and the ability to navigate ambiguity and uncertainty, solve problems and scale effectively within a large organisation.
• Ability to influence change and negotiate cross-functionally and with external parties.
• Strong programme management capabilities, coupled with excellent stakeholder management and partnership skills.
• Able to work in a fast-paced, deadline-driven, tech-focused environment.
• High energy, highly organised and a go-getter attitude, coupled with a flexible mindset, teamwork and dedication to the project's success.
• Exceptional verbal and written English communication and presentation skills.
  

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.