Brand Marketing Manager

YUTONG VISION PTE. LTD.; Kuala Lumpur; Hybride; MYR 90 000 - 150 000; Plein temps

Résumé du poste

YUTONG VISION PTE. LTD. is seeking a seasoned marketer based in Malaysia to own the launch plan for a new Singapore cosmetic contact lens brand.

You will work with our Singapore sales team, product colleagues and external partners to create campaigns, content and retail activities across optical channels. The role focuses on introducing the brand to Singapore consumers via retailers, supported by digital marketing, creator collaborations and strong influencer partnerships.

Qualifications

• Minimum five years in consumer marketing.
• Experience in beauty/cosmetics, skincare, contact lenses, or retail.
• Proven ability to deliver a product launch or integrated brand campaign.
• Strong writing and briefing skills; ability to manage external partners.
• Willingness to travel to Singapore for key activities.

Responsabilités

• Build and manage the launch roadmap, campaign calendar and marketing budget.
• Translate brand positioning into clear messages, briefs and content; coordinate shoots and social channels.
• Plan paid campaigns and influencer partnerships to drive awareness and store visits.
• Collaborate with sales on retailer launch packs, promos and product introductions.
• Brief designers and suppliers; review materials and ensure timely delivery within budget.
• Track spend and campaign performance; review retailer feedback with sales to optimize next activity.

Connaissances

Launch planning

Campaign management

Content creation

Social media marketing

Budget management

English communication

Travel willingness

Description du poste

A new Singapore cosmetic contact lens and lens care brand, an eye care distributor operating in Singapore and Malaysia. We are looking for a marketer who can own the launch plan and turn it into campaigns, content, and retail activities. Based in Malaysia and reporting directly to the Managing Director, you will work with our Singapore sales team, product colleagues and external creative partners. The initial focus is introducing it to Singapore consumers through optical retailers, supported by digital marketing and creator collaborations.

Key responsibilities

Build and manage the launch roadmap, campaign calendar and marketing budget, keeping priorities, deadlines and partners aligned

Translate the brand positioning into clear messages, creative briefs and engaging content, and coordinate product shoots and manage priority social channels such as Instagram and TikTok

Plan and execute paid campaigns and relevant influencer partnerships that build awareness and encourage consumers to visit participating optical stores

Work with sales on retailer launch packs, color charts, brochures, displays, store promotions and product introduction events that support consumer purchases and repeat orders

Brief designers and other suppliers, review their work and deliver materials on time and within budget, and coordinate product claims and information with relevant product and regulatory contacts

Track spending, campaign engagement, store inquiries and retailer feedback, and review available sales and reorder data with the sales team to improve the next activity

About you

Relevant consumer marketing experience, typically five or more years, with evidence of independently delivering a product launch or integrated brand campaign

Experience in beauty, cosmetics, skincare, contact lenses, personal care or consumer retail, or strong candidates from related consumer categories

Practical experience across social or digital campaigns and retail or trade marketing, with the ability to connect consumer interest to store activity and sales

Strong creative judgment, clear writing and the ability to brief and manage designers, creators and other external partners

Confidence managing budgets, reading campaign results and following through on projects with limited day-to-day supervision

Strong English communication skills and willingness to travel to Singapore for key launch and retail activities

Singapore consumer marketing experience is an advantage

Contact lens experience is welcome; product colleagues will provide category guidance

Assistant Brand Managers and Senior Marketing Executives who have already led campaigns independently and are ready to take broader ownership are welcome.