Senior Account Analyst, B2C Affiliates-Bangsar South

Lazada Group; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Lazada Group in Malaysia seeks a Marketing & Communications professional to drive User Growth & Performance Marketing focused on Singapore-based affiliates. You will identify, recruit, and onboard creators ranging from micro-influencers to established partners, coordinating across time zones.

Remote onboarding and 90‑day incubation will be key, with ongoing relationship management and strategic campaign alignment with SG mega‑campaigns. Strong English required; Mandarin a plus.

Qualifications

• 2–4 years in affiliate marketing, influencer management, or partner success in e‑commerce.
• Fluent in English; Mandarin is a plus due to SG creator community.
• Strong communication, negotiation, and remote collaboration skills.

Responsibilities

• Talent Identification & Strategic Acquisition for Singapore-based partners across IG, Telegram/WhatsApp, and YouTube.
• Onboarding & partner incubation with structured remote process for SG affiliates.
• Key Account Management for a curated Singapore portfolio and revenue alignment.
• Data-driven growth using internal dashboards to optimize KPIs like GMV, CTR, and ROI.

Skills

Affiliate marketing

Partner management

Data analysis

CRM tools

AI tooling

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

BI dashboards

CRM platforms

Job description

Department:

Marketing & Communications-User Growth & Performance Marketing

Location:

Malaysia

Job Description

Key Responsibilities

1. Talent Identification & Strategic Acquisition (Singapore Focus)
   • Proactive Scouting: Identify, evaluate, and recruit high-potential Singapore-based affiliate partners—ranging from niche micro-influencers to established content creators—across key platforms dominating the SG market (Instagram, Telegram/Whatapp deal channels, and YouTube).
   • Compelling Outreach: Design and execute personalized, multi-touch outreach campaigns tailored to Singaporean creators, effectively communicating the LazAffiliate value proposition and converting prospects into committed partners.
2. Onboarding & Partner Incubation
   • Seamless Remote Onboarding: Guide new Singaporean partners through a structured virtual onboarding journey, ensuring a friction‑free first experience with the Lazada SG platform, tracking tools, and payment setups.
   • Incubation & Training: Serve as the primary point of contact during the critical first 90 days via video calls and messaging apps. Provide localized resources, best practices, and strategic advice to help new affiliates achieve early conversion wins.
3. Key Account Management & Relationship Building
   • Portfolio Management: Act as the dedicated relationship manager for a curated portfolio of high‑value Singapore affiliate partners, fostering loyalty and sustained engagement despite geographical distance.
   • Campaign Alignment: Conduct regular strategic check‑ins aligned to Singapore Time (SGT) to map partner content calendars against Lazada SG’s mega‑campaigns and mutual revenue targets.
4. Performance Optimization & Data‑Driven Growth
   • Data Analysis: Utilize internal analytics dashboards and BI tools to monitor SG partner KPIs (GMV in SGD, Conversion Rate, Click‑Through Rate, ROI), translating raw data into actionable growth strategies tailored to SG purchasing power and trends.
   • Strategic Advisory: Proactively advise partners on content optimization, audience targeting, and promotional mechanics relevant to Singaporean consumers to boost conversion rates and maximize their earnings.

Job Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: 2–4 years of proven experience in affiliate marketing, influencer management, or partner success within e-commerce.
• Tech & AI Proficiency:
  • Demonstrated ability to integrate AI tools into daily workflows (e.g., AI-assisted email personalization at scale, automated reporting, cross-border trend analysis).
  • Comfortable rapidly adopting new marketing automation technologies and CRM platforms to manage remote pipelines efficiently.
• Communication & Cultural Fluency: Exceptional verbal and written communication skills. Ability to build rapport, negotiate, and influence Singaporean stakeholders remotely. Fluency in English is mandatory; proficiency in Mandarin is a strong advantage given its prevalence in SG's creator community.
• Organizational Skills: Meticulous attention to detail, capable of managing large volumes of partner data, cross-border compliance requirements, and concurrent onboarding processes.