Marketing Manager (Scaled Expansions)

Maker Lab; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Maker Lab in Malaysia seeks a senior marketing leader to drive end-to-end consumer and retail campaigns for a world-leading technology brand in the Singapore market. You’ll collaborate with the Singapore marketing lead, partners, and distributors to launch products and campaigns that resonate locally.

You’ll oversee localization of brand assets, asset requirements, and launch readiness, coordinate with internal teams and agencies, and ensure compliant execution across online and in-store

Qualifications

• BA/BS degree preferred and 8+ years in consumer/retail marketing or omnichannel marketing.
• Proven ability to develop marketing strategies and analyse market insights.
• Experience launching products and managing campaigns across channels.

Responsibilities

• Collaborate with Singapore marketing lead to address retail and carrier partner challenges.
• Localise launch and campaign assets with internal teams and agencies.
• Coordinate asset requirements for effective launches, including brand/local assets.
• Serve as key contact for stakeholders, track launch workstreams, ensure coordination.
• Ensure product launch readiness for third-party retail and client partners.
• Plan and execute merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners and obtain approvals.
• Define guidelines for online/offline marketing in Singapore with regional/global teams.
• Represent users and retailers in Singapore and showcase digital retail innovations.

Skills

Marketing leadership

Retail marketing

Omnichannel strategy

Stakeholder management

Campaign execution

Education

BA/BS degree preferred

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Based in Malaysia, you’ll lead end-to-end consumer and retail marketing communications for one of the world’s largest technology brands in the Singapore market, driving successful product launches with internal teams, agencies and channel partners.

Role:

• Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Work closely with internal teams and agency partners to localise and develop launch and campaign assets, while collaborating with distribution partners to ensure readiness for launches and campaigns.
• Assess and consolidate marketing asset requirements for effective launch campaigns, including the localisation of brand, retail and client assets.
• Serve as the key point of contact for internal and external stakeholders, tracking launch workstreams and ensuring seamless coordination.
• Ensure product launch readiness for third-party retail and client partners.
• Coordinate the planning and execution of merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners, ensuring launch compliance through collaboration with third-party resources (3PR), and manage legal and brand approvals.
• Help define guidelines and deliverables for online and offline marketing in Singapore, working with regional and global counterparts on their strategy and execution.
• Act as the representative for users and retailers in Singapore, showcasing and leading digital retail innovations to meet local needs.

You:

• BA/BS degree preferred
• 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
• Proficient in developing comprehensive marketing strategies and business plans, with a demonstrated ability to analyse customer and market insights and assess the effectiveness of marketing spend.
• Able to plan and manage initiatives at both strategic and operational levels, leading to the successful launch of new products in the market.
• A passion for retail and a track record of creating exceptional customer experiences.
• Flexibility and the ability to navigate ambiguity and uncertainty, solve problems and scale effectively within a large organisation.
• Ability to influence change and negotiate cross-functionally and with external parties.
• Strong programme management capabilities, coupled with excellent stakeholder management and partnership skills.
• Able to work in a fast-paced, deadline-driven, tech-focused environment.
• High energy, highly organised and a go-getter attitude, coupled with a flexible mindset, teamwork and dedication to the project’s success.

• Exceptional verbal and written English communication and presentation skills.