Digital Marketing Specialist

STARTLab; Kuala Lumpur; Hybrid; MYR 33,000 - 89,000; Full time

Benefits offered by this job

Flexible hours

Remote work allowed

Annual leave

Medical leave

Job summary

STARTLab, a growth marketing agency in Kuala Lumpur, seeks a Digital Marketing Specialist to execute experiments and report on client growth plans. You will work within an account team, reporting to a Senior Strategist, and own the loop: Diagnose → Hypothesise → Test → Compound, handling responsibilities across design, execution, and dashboards.

You will manage paid media across Meta, Google, TikTok, and Shopee where relevant, track key metrics, and contribute to client memos and internal Growth

Qualifications

• Minimum 2 years in a related role (fresh grads welcome).
• Fluent in at least 2 languages: English, Bahasa Melayu, or Mandarin.
• Self-driven, organized, and able to work within deadlines.
• Comfortable with a structured, high-frequency testing process.
• Analytical mindset with comfort handling numbers and dollars.

Responsibilities

• Design and run marketing experiments with the team.
• Manage paid media channels (Meta, Google, TikTok, Shopee).
• Track and optimize channel metrics and flag issues early.
• Contribute to fortnightly reporting and Growth Memo; document test results clearly.
• Manage client and internal stakeholder expectations with regular updates.

Skills

Growth marketing

Analytical thinking

English proficiency

Time management

Tools

Meta Ads

Google Ads

TikTok Ads

Shopee

Job description

STARTLab is a growth marketing agency based in Kuala Lumpur, Malaysia, working with consumer brands across e-commerce, retail, online-to-offline, and DTC, such as F&B chains, home & living brands, and wellness/DTC labels.

Our clients are typically brands doing RM2 million to RM30 million in annual online revenue, where the owner or a senior decision-maker is directly involved in growth decisions. We don't just run media.

We believe most marketing problems are business problems in disguise, and the agencies that last are the ones that diagnose before they prescribe. That's shaped how we hire and how we stay sized: a small, senior-leaning team that would rather get sharper than get bigger for its own sake.

If you want a seat where your judgment matters as much as your execution speed, this is that seat.

Role : Digital Marketing Specialist

Summary & Job Description

You'll work within an account team, reporting to a Senior Strategist / Account Lead, and be hands-on in executing and reporting the experiments that drive each client's growth plan.

Our work runs on a simple loop: Diagnose → Hypothesise → Test → Compound. Every action on a client's account starts with a stated hypothesis and ends with a documented result, win or lose. You'll operate inside that loop across both client and internal projects. In short, five things you'll own: Manage, Plan, Execute, Measure, Report.

• Work with the team to design and run marketing experiments
• Manage paid media channels (Meta, Google, TikTok, and marketplace/Shopee where relevant)
• Track and optimise the metrics that matter for each channel, and flag what's working or breaking early
• Contribute directly to the fortnightly reporting & Growth Memo, write up test results and findings in plain, honest language, not just numbers
• Manage client and internal stakeholder expectations on deliverables and performance through regular, structured updates
• Use AI tools as part of your daily workflow for reporting, dashboards, first-draft creative, research (We are actively building efficiency this way, not treating it as optional)

Requirements

• Min 2 years' experience in a related role, preferably. Fresh grads are welcome too.
• Fluent in at least 2 of: English / Bahasa Melayu / Mandarin
• Self-driven, organised, and able to work within set deadlines reliably
• Comfortable working inside a structured, high-frequency testing process
• Strong common sense to understand consumer behaviour
• Savvy with digital marketing tools, and proactive about using AI tools to work faster (not just familiar with them)
• Analytical mind, sensitive with numbers, dollars and sense
• Clear, concise written English (You'll be contributing directly to client-facing memos /reports)
• All regulatory contributions including EPF, SOCSO, EIS
• Flexible hours, with remote work possible
• Annual and medical leave
• Central KL office, in one of the city's most prestigious office buildings
• Onboarding and continuous hard-skill training
• Direct exposure to how a growth account is actually run, not just execution, but the diagnosis and strategy behind it
• RM3000 - RM8000 per month, based on experience & seniority.