New Business Manager/Growth Manager

Maker Lab; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab is seeking a commercially savvy New Business Manager/Growth Manager to originate, develop, and close revenue opportunities while handing over to Operations. Reporting to Head of Growth, you will own the sales process, manage a solid pipeline, and drive APAC expansion.

The role requires a growth mindset, confidence in senior-level conversations, and disciplined pipeline management. You will bridge Sales and Operations, turning commercial agreements into delivery expectations and

Qualifications

• 8+ years of experience in an agency, marketing services, or consultancy.
• Proven success in closing mid-to-large scale retainers and managing a full-funnel sales cycle.
• Existing network within Singapore and/or APAC marketing communities, especially in Technology, FMCG, or Financial Services.
• Strong financial literacy with experience handling complex contracts, pricing models, and business reviews.
• Confident presenter able to navigate senior stakeholders and varied personalities.
• Highly organized with CRM discipline and comfort working with ambiguity and change.

Responsibilities

• Build and convert a qualified pipeline of new business opportunities through outbound prospecting and nurturing inbound leads.
• Leverage and expand an existing network of CMOs, Marketing Directors, and brand-side decision-makers.
• Own monthly pipeline reporting and revenue forecasting for leadership updates.
• Use sales tools and data to evaluate activity and pivot tactics in real time based on effectiveness.

Skills

Sales experience

Relationship building

CRM discipline

Presentations

Communication

Ambiguity handling

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

New Business Manager/Growth Manager

We are looking for a commercially savvy New Business Manager/Growth Manager to join our team. This role is responsible for originating, developing, and closing new revenue opportunities while ensuring a seamless handover to Operations. Reporting directly to the Head of Growth, you will own the sales process, manage a solid pipeline, and work closely with the management team to drive our next phase of expansion across APAC.

The ideal candidate needs to have a strong growth mindset, be confident in senior-level conversations, and be disciplined in pipeline management. You will bridge the gap between Sales and Operations, translating commercial agreements into successful delivery expectations.

Role:

• Build and convert a qualified pipeline of new business opportunities through outbound prospecting and nurturing inbound leads
• Leverage and expand an existing network of CMOs, Marketing Directors, and brand-side decision-makers
• Own monthly pipeline reporting and revenue forecasting to provide regular updates to leadership
• Use sales tools and software to evaluate activity and pivot tactics in real-time based on effectiveness

Strategic Selling & Pitching

• Diagnose client challenges and position tailored solutions that articulate value beyond cost (e.g., embedded teams, in-housing, performance models)
• Lead chemistry meetings, credentials presentations, and the end-to-end pitch process
• Elevate conversations from project-based assignments to long-term strategic partnerships
• Raise the agency's profile by communicating our unique value proposition and services through targeted channels

Commercial & Deal Structuring

• Lead proposal development, scope definition, and pricing strategy to ensure models are profitable and scalable
• Negotiate MSAs, SOWs, and fee structures while protecting margins and maintaining competitiveness
• Oversee budget planning and fiscal management processes with a focus on driving results
• Interpret market intelligence and data to improve conversion rates and targeting methods

Operational Alignment & Handover

• Ensure a structured and documented handover of signed contracts to the Operations team
• Align with cross-functional stakeholders on resourcing, timelines, KPIs, and potential risk factors
• Remain involved during the onboarding phase to protect relationship continuity and minimise scope leakage

You:

• Experience: Approximately 8+ years of experience in an agency (advertising, digital, or creative), marketing services, or consultancy
• Track Record: Proven success in closing mid-to-large scale retainers and managing a full-funnel sales cycle
• Network: An existing professional network within the Singapore and/or APAC marketing community, particularly in sectors like Technology, FMCG, or Financial Services
• Commercial Acumen: Strong financial literacy with experience handling complex contracts, pricing models, and business reviews
• Communication: Confident presenter able to navigate various personality types and communicate complex issues to senior stakeholders
• Soft Skills: Highly organised with CRM discipline, a positive motivator, and comfortable operating with a high degree of ambiguity and change